Paid Media Lead

Join to apply for the Paid Media Lead (Growth & Analytics) role at HyperionDev . About Us HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of coding bootcamps in the world. We partner with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. Recognised as a top education technology scale‑up, we have secured backing from Meta (formerly Facebook) and are committed to closing the global tech skills gap through a blended learning and mentorship model powered by a workforce in Southern Africa. About The Role We’re looking for a Paid Media Lead with deep analytical and martech expertise—not a surface‑level campaign optimiser. This high‑impact, hands‑on role demands the ability to diagnose bottlenecks, understand user behaviour through data, build the tracking and analytics stack, and run experiments that drive meaningful business outcomes. You will own our paid acquisition engine across multiple brands and shape the measurement, attribution, CRO, and experimentation foundations that enable profitable scaling. Responsibilities Growth Measurement & Analytics Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery). Diagnose which growth lever will meaningfully shift performance. Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights across the funnel. Paid Acquisition Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high‑intent acquisition and efficiency. Build campaigns end‑to‑end, from audiences to creative testing, with a strong emphasis on analytics‑driven optimisation. Reallocate budgets dynamically based on real‑time performance, funnel data, and experiment learnings. CRO, Experimentation & Growth Ops Run structured experimentation across landing pages, funnels, UX flows, and pricing – rapid A/B tests, multivariate tests, and behavioural experiments. Partner with Product and Design to improve conversion rates across the full user journey. Build the experimentation backlog, define hypotheses, measure lift, and codify learnings. Cross‑Functional Growth Work Work with Product, Sales, and Engineering to tell a consistent data story across the business. Improve user experience through insights‑led recommendations, messaging, and funnel diagnostics. Collaborate with creative teams to guide high‑impact concepts based on performance data. Optimisation & Automation Build processes, ETLs, dashboards, and automation that make performance visible across the company. Continuously improve data quality, measurement integrity, and analytics depth. Requirements Minimum 3+ years managing paid acquisition in a B2C or high‑volume digital environment, with clear evidence of impact on CAC/LTV. Deep analytics and martech expertise; strong proficiency in GA4, GTM, consent mode, attribution, Looker Studio, and ideally SQL/BigQuery. Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests). Hands‑on experience building or maintaining a tracking/measurement stack, not just consuming reports. Strong experimentation muscle – designing hypotheses, running A/B tests, interpreting results, and shipping learnings. Comfortable owning multi‑million‑rand budgets and reallocating spend dynamically based on clear data signals. Ability to model and explain the "why behind the numbers", translating cohort curves, confidence intervals, and lift into plain English. A genuinely hands‑on operator who enjoys digging into data, dashboards, analytics tools, and tag configurations as much as running paid media. Preferred Experience with SQL, BigQuery, Amplitude, or similar analytics tools. Exposure to technical SEO, pricing experiments, or lifecycle/retention. Experience mentoring or leading junior performance/growth talent. Background in edtech, subscription, or other high‑intent B2C environments. Benefits Hybrid work – flexible schedule with remote options for candidates not near a HyperionDev campus. Opportunity to enrol part‑time in our Coding Bootcamps. Work with leading experts in edtech, developer education, and developer assessments across Africa, Europe, and the US. Engage in life‑changing work that makes education and tech careers accessible to those who need it most. This is a full‑time role. OUR VALUES We are a people‑forward company with a purpose that underpins everything we do. We are obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and commit to a relentless quest for improvement. #J-18808-Ljbffr