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Mid-level Copywriter

2 months ago

Cape Town, South Africa Ad Talent Full time

Who we are:  We are a global full service agency with a passion for brands. Our teams cover creative, strategy, media, digital, data, design and branding.

What we do:  We build and establish top brands throughout the world.

What we are looking for:  A creative and compelling Mid-level Copywriter who has the ability to write stories for various platforms and various brands.

What you will do:

  • Write copy that could live across a range of digital and traditional properties
  • Create compelling content that educates, informs, inspires, act and engages with the brand audience
  • Write copy to support the ideation, development and promotion of client strategies
  • Participate and add constructive advise in reviews with the team and the client
  • Ability to take a brief and create concepts grounded in insights, delivering key messages in a way that brings the brand to life
  • Work with the creative studio to produce the best copy output to deliver the desired outcomes
  • Stay up-to-date with what's going on in the world to create insights and concepts that aren't tone-deaf and which make use of the best platforms in original / on trend ways
  • Create actual copy decks / pieces (e.g.: for any activation material / web / social / blog articles / emailers / brochures etc.)
  • Write for different platforms, adjusting copy yet still making every touchpoint feel part of a single campaign

 

What you must have:

  • A love for developing fresh concepts that are pioneering but grounded in insights, data, the brief and objectives
  • Minimum of 3 years experience within a similar role
  • A storyteller with ATL and TTL experience
  • A conceptual thinker and writer
  • The ability to clearly and easily explain copy output in terms of what informed a certain key messaging direction to both the business and clients
  • Hybrid working

 

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