TikTok Shop Affiliate Specialist

Overview Our recruitment team is supporting a fast-growing e‑commerce organisation seeking a TikTok Shop Affiliate Manager to scale multiple UK TikTok Shops through creators, affiliate networks, and TikTok Shop’s native tools. This role is ideal for someone who lives and breathes TikTok, understands creator behaviour, and feels at home in dashboards, spreadsheets, and data‑driven environments. You’ll own the full affiliate engine—strategy, execution, optimisation and automation. Key Responsibilities Develop and execute the TikTok Shop affiliate strategy across several UK shops, defining commission structures, creator tiers, seeding plans, content angles, and a revenue‑focused promo calendar. Build a roadmap to scale from early creator activity to hundreds of active partners driving consistent daily sales. Align affiliate initiatives with key promotional moments such as seasonal events, TikTok mega sales, and Black Friday. Manage daily operations within TikTok Shop Seller Centre and Affiliate Centre, including setup and optimisation of Affiliate Plans and commission rates. Use discovery and collaboration tools (Find Creators, Open Collaboration, Manage Creators, Samples, Analytics) to attract and scale creators efficiently. Maintain product catalogues, tagging and availability to ensure smooth creator access. Manage whitelists, blacklists, exclusions and category‑specific requirements. Source UK‑based creators using TikTok tools, external databases and affiliate/creator agencies. Manage a robust pipeline/CRM of creators including outreach, negotiation, onboarding and long‑term retention. Build creator playbooks outlining hooks, scripts, angles, USPs, guidelines, and compliance notes. Monitor creator output and performance; identify and scale top performers through higher‑tier commissions or exclusives. Collaborate with TikTok Shop partner agencies and affiliate agencies to support recruitment and campaign delivery, providing clear briefs, budgets, messaging angles, product priorities and commission rules. Evaluate agency performance through KPIs such as GMV, ROAS, CAC via affiliates, active creators and content volume. Utilise automation features such as Campaign Auto‑Registration and build lightweight automations/workflows using Google Sheets, Zapier/Make, APIs or partner tools to sync performance data, flag top creators/content and trigger commission updates or outreach sequences. Document SOPs to enable scalable, repeatable processes across multiple brands. Report on all key affiliate metrics, including GMV, AOV, conversion rate, active creators, CTR, content volume and commission spend. Run structured experiments on pricing, bundles, hooks, thumbnails, creator niches and posting times. Deliver weekly and monthly insights with clear recommended actions. Work with paid media teams to amplify top‑performing creator content through Spark Ads/TikTok Ads and partner with brand/content teams to optimise product pages, bundles and creatives for TikTok Shop. Share creator and customer insights to support improvements in offers, pricing, product development and content strategy. Qualifications Must‑Haves Hands‑on experience managing TikTok Shop or social commerce affiliate programmes (brand, agency or network side). Strong understanding of Seller Centre & Affiliate Centre: creator discovery, commission mechanics, samples, campaigns and analytics. Demonstrated success scaling creator‑driven revenue. Strong analytical comfort: spreadsheets, dashboards, data manipulation (VLOOKUP/INDEX‑MATCH, pivots, etc.). Excellent written and spoken English for creator communication and negotiation. Highly organised and process‑driven, with the ability to manage high creator volumes. Nice‑to‑Haves Experience working with TikTok Shop partner agencies or influencer/affiliate agencies. Background in UK/EU e‑commerce (FMCG, food & drink or CPG particularly helpful). Understanding of TikTok ads and how paid and affiliate work together. Familiarity with API‑driven workflows and partner tools. Experience with other affiliate platforms (Impact, Awin, Refersion, etc.). #J-18808-Ljbffr