Technical SEO Specialist

1 month ago

KwazuluNatal, South Africa HR Genie Full time

We are looking for a technical search engine optimisation (SEO) specialist with a good working knowledge of search engines and their ranking factors, as well as a proven history of implementing relevant SEO-related solutions. The ideal candidate will have a minimum of 5 years of hands-on experience in technical SEO, alongside a good working knowledge of web development technologies, and a track record of implementing successful strategies to optimize website infrastructure and improve search engine rankings.

Responsibilities:

  • Track, report, and analyse website analytics.

  • Assess and optimise website content to match SEO best practices.

  • Meeting with clients to discuss performance against targets, and propose solutions.

  • Recommend changes to website architecture, content, linking and other factors to improve organic performance for clients.

  • Perform ongoing keyword research and optimisation.

  • Research and implement SEO solutions.

  • Research and analyse competitors and their strategies to help inform direction.

  • Develop and implement link building strategies.

  • Work with software development teams to ensure SEO best practices are properly implemented on newly developed code.

  • Aid in the development of SEO functionality for in-house products.

  • Grow our SEO offering as a function of marketing.

  • Work with marketing teams to drive SEO in content creation.

Skills:

  • Good working knowledge of web development and best practices.

  • Knowledge of SEO ranking factors and search engine algorithms.

  • Knowledge of technical SEO aspects and their importance is advantageous.

Qualifications:

  • Minimum of 5 years experience in SEO is advantageous.

  • Up-to-date with the latest trends and best practices in SEO.

  • Relevant SEO certifications are advantageous.

  • Proven experience in working on SEO projects.

  • Experience with website analytics tools.

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