Marketing Manager

3 weeks ago

Cape Town, South Africa Hr Co Full time

Our client, a leading food manufacturer, seeks an experienced Marketing Manager to lead their Cape Town-based marketing team. The role drives brand growth, consumer engagement, and sales performance through strategic, integrated marketing initiatives aligned with business objectives. Key Responsibilities Marketing Strategy & Brand Development Develop and execute marketing strategies that strengthen brand positioning and market share in the FMCG sector. Translate strategy into actionable plans and campaigns. Conduct market and competitor analysis to guide decision-making. Build strategic partnerships and enhance market reach. Digital & Retail Marketing Lead digital, social media, and e-commerce initiatives to drive online engagement and conversion. Optimize in-store marketing, visual merchandising, and shopper experience. Track ROI and refine campaigns for maximum impact. Creative Leadership & Collaboration Provide creative direction for brand campaigns, product launches, and events. Oversee development of brand assets, design systems, and key visuals. Collaborate with content, video, and external agencies to deliver compelling campaigns. Streamline creative workflows and ensure timely campaign delivery. Sales Alignment & Business Growth Partner with sales to achieve volume and channel growth targets. Support distribution, promotional, and retail execution strategies. Identify new market opportunities and manage key client relationships. Performance & Reporting Manage marketing budgets and ensure cost efficiency. Report on key marketing metrics and campaign performance. Team Leadership & Compliance Lead, coach, and develop marketing team members. Ensure compliance with company policies and health & safety standards. Drive a high-performance, collaborative culture. Requirements Degree in Marketing, Business, or related field. 8+ years' experience in Sales & Marketing, with at least 4 years in management within FMCG. Proven creative leadership and campaign management track record. Strong grasp of digital, social media, and e-commerce marketing. #J-18808-Ljbffr

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