Social Content Strategist

3 weeks ago


WorkFromHome, South Africa Honor Search Ltd Full time

Social Content Strategist | Cape Town (Hybrid) A creative-meets-analytical role focused on shaping ad creative strategy for Meta (Facebook & Instagram) campaigns. The strategist turns performance insights into scroll-stopping ad copy, video scripts, and creative concepts that drive measurable results. Collaboration across creative, production, and performance teams is key. It's about driving performance through content. Hybrid - 2 days in office, 3 days at home. Part of a larger global group. Financial services, insurance type clients. Salary: R40k - R60k. Responsibilities Analyzing creative and campaign data to extract insights and trends. Developing new ad concepts, angles, and creative briefs based on results. Writing engaging ad copy, headlines, hooks, and UGC-style video scripts. Collaborating with designers, editors, and performance marketers to test and iterate. Managing a creative testing roadmap and documenting learnings. Staying updated on social media trends and platform best practices. Qualifications Proven experience in direct-response social ad copy or short-form video scripting. Strong grasp of Meta ad trends (UGC, testimonials, stories, etc.). Ability to turn performance metrics into creative insights. Collaborative mindset across creative and performance teams. Portfolio with examples of high-performing social ads or videos. Preferred Skills Experience in finance, insurance, or other performance-driven industries. Background in copywriting, creative strategy, or video production. Understanding of creative testing frameworks (A/B testing, hooks, messaging). Familiarity with paid-media tools (RedTrack, Everflow, Optimizer). #J-18808-Ljbffr


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