Paid Search and Social Specialist

4 weeks ago

Cape Town, South Africa Mvia Full time

Paid Search and Social Specialist Location: MVIA Southern Suburbs, Western Cape, South Africa Octane Marketing (Pty) Ltd is actively seeking a high-performance Paid Search and Social Specialist with a proven track record specifically in lead generation to join our growing team in Cape Town. In this pivotal role, you’ll develop and manage data-driven, results-focused campaigns across multiple digital channels — helping drive measurable growth for our clients using the latest in cutting‑edge MarTech. If you thrive on performance metrics, creative testing, and finding smarter ways to generate quality leads at lower costs — this role offers the challenge and ownership you’re looking for. What You’ll Do Plan, execute, and optimize multi‑channel paid media campaigns across Google Search, Display, Performance Max, Microsoft Ads, Meta, LinkedIn, TikTok, and YouTube Build fully integrated strategies that focus on lead generation, funnel optimization, and campaign scalability Use a range of digital tools and platforms to analyze campaign data and make informed optimizations Relentlessly test and refine audience targeting to maximize ROI Monitor and report on key campaign metrics, budgets, and pacing — identifying opportunities for continuous improvement Conduct research into new channels and campaign formats to improve reach, efficiency, and lead quality Stay current with digital trends, platform updates, bid strategies, and industry best practices Collaborate closely with design, content, and CRM teams to ensure end-to-end campaign performance Focus on both front-end performance (ad engagement, CPL, CTR) and back‑end outcomes (lead quality, conversions, client ROI) Seniority Level Entry level Employment Type Full-time Job Function Marketing and Sales Industries Insurance Referrals increase your chances of interviewing at MVIA by 2x #J-18808-Ljbffr

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