Campaign Manager

2 weeks ago

WorkFromHome, South Africa Blueion Support Services Full time

Overview We are seeking two highly analytical, detail-driven Campaign Managers to join our performance marketing team. These roles are critical in ensuring that all campaigns connected to our Affiliate and Acquisition channels are accurately set up, tightly monitored, and optimized for maximum ROI. Candidates must have strong operational thinking, data confidence, and a solid understanding of the online gaming/iGaming environment. Key Responsibilities Campaign Setup & Management Own the end-to-end setup of acquisition and affiliate campaigns — from tracking links and bonus code creation to QA and live deployment. Monitor campaign performance daily against defined KPI benchmarks (CPA, FTDs, ROI, CTR, Conversion Rates). Ensure all tracking integrations, links, and landing pages function flawlessly across devices and platforms. Conduct regular A/B and multivariate tests to continually improve acquisition efficiency. Maintain and optimize the bonus code library to support tailored promotions and acquisition initiatives. Run consistent competitor audits to benchmark promotional positioning and conversion opportunities. Affiliate & Internal Collaboration Work hand-in-hand with Affiliate Managers to align campaign mechanics, promo assets, and landing page funnels. Provide affiliates with accurate tracking, creative materials, and campaign data to drive optimal performance. Collaborate closely with BI, DEV, and Design teams to resolve campaign issues quickly and ensure timely launches. Deliver actionable campaign performance reports with recommendations for scaling, pausing, or optimizing spend. Manage post-campaign analysis and compile insights into structured performance reviews. Required Skills & Attributes Deep understanding of the iGaming / online casino or sportsbook environment. Advanced proficiency with campaign tracking tools, analytics dashboards, and bonus code systems. Excellent data interpretation skills — able to translate trends into clear, actionable insights. High accuracy and attention to detail — nothing escapes your eye. Confident communicator with both technical and creative teams. Strong organizational ability to manage multiple campaigns under fast-moving deadlines. Ownership mindset — proactive, solutions-driven, and accountable for results. Qualifications & Experience Minimum 2 years’ experience in a digital marketing or campaign management role (iGaming preferred). Experience working with affiliate networks, tracking systems, or CRM tools (Income Access, Optimove, Everflow, Google Analytics, etc.). Strong Excel and data reporting skills; familiarity with BI tools (e.g., Power BI or Looker) advantageous. Tertiary qualification in Marketing, Commerce, or a related field ideal but not mandatory. Why Join This is a fast-paced, high-exposure role for individuals who thrive in data-led marketing and want to directly influence acquisition growth. You’ll work alongside top Affiliate Managers and gain deep insight into the commercial heart of an iGaming operation. #J-18808-Ljbffr

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