Head, Digital

3 weeks ago

Johannesburg, Gauteng, South Africa Standard Bank of South Africa Limited Full time

Business Segment: Business & Commercial Banking

Location: ZA, GP, Johannesburg, Baker Street 30

Drive the conceptualization and implementation of digital and interactive marketing campaigns for the BU working with cross functional teams to ensure that campaigns launch on time and in budget and effectively deliver against the business strategy. Build and enable a performance marketing strategy to generate lead volumes against product targets. Manage and drive an interactive and tactical always-on approach through quicker customer engagement and dynamic always-on content, driven by insights.

Develop and manage the strategies that drive brand and product differentiation for the digital portfolio to improve preference and commercial effectiveness, by contributing and influencing customer value proposition design and customer journey flows.

Qualifications

Minimum Qualifications
Type of Qualification: First Degree
Field of Study: Business Commerce

Experience Required
Minimum of 10 years experience is required within the Marketing and Communications industry, with specific experience in Digital Marketing. It is preferable to have experience working in either Personal and Private Banking, Business and Commercial Banking or Wealth Management.

The ability to use marketing techniques to increase the perceived value of the organisation over time and build customer loyalty through positive brand awareness. The ability to collect, measure, analyse, visualise and interpret data to illustrate user behaviour on websites, mobile sites, and mobile applications.

Additional Information
  • Articulating Information
  • Developing Strategies
  • Directing People
  • Data Driven Digital Marketing
  • Digital Analytics and Reporting
  • Digital Content
  • Digital Media and Advertising
  • Performance Marketing
  • Platform Management
  • Site Development
  • Social Media

Please note: All our recruitment processes comply with the applicable local laws and regulations. We will never ask for money or any form of payment as part of our recruitment process. If you experience this, please contact our Fraud line on +27 800222050 or

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