Marketing Manager

3 weeks ago


Centurion, Gauteng, South Africa Humankind Group Full time

Key Responsibilities:

Marketing Strategy & Tactical Delivery:

  • Develop and execute integrated marketing strategies aligned with Mahindra's overall business goals.
  • Plan and implement tactical campaigns across ATL, BTL, digital, and experiential channels.
  • Work closely with internal teams and external agencies to deliver high-impact marketing initiatives on time and within budget.
  • Ensure effective communication of tactical plans to dealer networks and stakeholders.

Pricing Strategy:

  • Collaborate with the Product and Sales teams to define competitive pricing strategies.
  • Conduct market research and competitor analysis to inform pricing decisions.
  • Support the implementation of promotional pricing and dealer incentives.
  • Monitor pricing effectiveness and make recommendations to optimize margins and market share.

Post-Launch Campaigns:

  • Manage the rollout of post-launch marketing activities to sustain interest and drive continued sales performance.
  • Develop communication plans for aftersales services, warranty extensions, and customer loyalty programs.
  • Track post-launch performance metrics and adjust strategies as needed.

Dealer Network Support:

  • Work closely with the dealer network to ensure alignment with national marketing campaigns.
  • Provide marketing toolkits, collateral, and digital assets to dealers.
  • Organize dealer engagement programs to improve showroom traffic and sales conversion.
  • Support local area marketing initiatives with strategic guidance and approval processes.

ROI Measurement:

  • Track the performance of marketing campaigns and report on key metrics, including leads, sales, and ROI.
  • Provide insights and recommendations for continuous improvement.
  • Utilize analytics platforms to measure campaign effectiveness and customer engagement.

Compliance & OEM Coordination:

  • Ensure all marketing activities adhere to Mahindras brand guidelines and corporate identity standards.
  • Maintain compliance with OEM regulations and legal requirements.
  • Serve as the key liaison with Mahindra Global/Regional OEM teams for approvals, reporting, and alignment.
  • Implement and uphold standards across all dealer and corporate marketing touchpoints.

Key Requirements:

  • Bachelors degree in Marketing, Business, or related field.
  • Minimum of 5-7 years of experience in automotive marketing or a related industry.
  • Strong understanding of dealer networks, product marketing, and tactical campaign execution.
  • Proven experience in pricing strategy and post-launch marketing activities.
  • Excellent analytical skills with experience measuring ROI.
  • Strong project management abilities with attention to detail.
  • Knowledge of OEM compliance and automotive industry standards.
  • Exceptional communication and stakeholder management skills.

Key Competencies:

  • Strategic Thinking
  • Commercial Acumen
  • Results-Oriented
  • Relationship Building
  • Problem-Solving
  • Negotiation Skills
  • Digital Marketing Knowledge


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