Senior Manager

Job title : Senior Manager - Marketing.DataCo Job Location : Gauteng, Roodepoort Deadline : December 20, 2025 Quick Recommended Links Jobs by Location Job by industries Responsibilities Strategic Marketing Leadership Develop and implement DataCo’s global marketing strategy aligned with MTN’s data monetisation mandate. Translate complex technical capabilities into compelling, client‑centric narratives for telcos, regulators, fintechs, enterprises, and platform companies. Conduct competitive analysis and market intelligence to anticipate trends and maintain strategic advantage. Campaign Development & Demand Generation Design multi‑channel campaigns showcasing how DataCo enables predictive analytics, efficiency, and new revenue models. Create sector‑specific marketing playbooks to accelerate adoption across telecom, enterprise, fintech, and public sectors. Drive adoption and expansion by designing campaigns tailored for telcos, regulators, platform companies, and enterprise customers. Brand & Thought Leadership Build and protect DataCo’s brand identity across digital, media, and industry ecosystems. Produce white papers, case studies, and executive communications that establish DataCo as an industry authority. Represent MTN at global forums, strengthening its influence in Africa’s digital economy. Operational Excellence & Governance Partner with Sales, Product, Customer Success, and Group Marketing to align campaigns with commercial outcomes. Build trusted relationships with regulators, clients, industry associations, and media agencies. Lead trust‑building campaigns highlighting governance, compliance, and responsible monetisation. Marketing Analytics & Performance Optimisation Design and implement marketing analytics infrastructure (dashboards, measurement models, campaign reporting). Establish and track KPIs: brand equity, campaign ROI, adoption rates, and revenue impact. Drive continuous improvement through post‑campaign analysis, in‑flight optimisation, and predictive modelling. Standardise reporting practices across MTN OpCos, ensuring consistency and comparability. Customer Advocacy & Ecosystem Development Build and maintain a regional ecosystem of advocates, partners, and enterprise clients who amplify the DataCo value proposition. Lead co‑marketing initiatives with hyperscalers, analytics vendors, and strategic partners to extend market influence. Establish advocacy programmes, awards, and industry recognition that position MTN as a trusted authority in responsible data use. Internal Alignment & Enablement Develop internal marketing enablement playbooks and toolkits for Product, Engineering, and Sales teams. Ensure consistent messaging and brand alignment across OpCos and functional areas. Drive internal adoption of DataCo narratives through workshops, executive briefings, and knowledge‑sharing sessions. AI‑Enabled Marketing & Automation Deploy marketing automation and predictive analytics platforms to enhance lead scoring, campaign personalisation, and ROI tracking. Integrate data‑driven insights to continuously optimise campaign performance. Use AI‑powered sentiment and brand monitoring to inform strategic messaging. Stakeholder Trust & Policy Communications Develop communications that strengthen DataCo’s reputation for transparency, privacy, and regulatory compliance. Coordinate with Legal, Governance, and Regulatory Affairs to proactively manage public and policy engagement. Lead campaigns that promote MTN’s leadership in ethical and responsible data monetisation. Qualifications Education 4 year degree in Marketing, Business Administration, Data / Technology Management, or Digital Transformation Master’s degree in Marketing, Business, or Data / Technology Management (MBA preferred). Certifications in digital marketing, analytics, or data strategy advantageous. Experience 5 - 8 years senior‑level B2B marketing experience in telco, data, or technology sectors. Proven record in marketing leadership driving adoption, brand equity, and revenue growth. Strong knowledge of geospatial intelligence, AI ecosystems, and data monetisation trends. Experience influencing CxOs, regulators, and industry leaders in complex, regulated environments. Proven experience marketing data, AI, or SaaS platforms across regulated industries. Demonstrated ability to engage regulators, C‑suite clients, and media on complex data and privacy topics. Working knowledge of data governance frameworks (POPIA, GDPR) and cloud ecosystems (GCP, Azure, AWS). Apply Before 12 / 15 / 2025 #J-18808-Ljbffr