Senior Insights Analyst

Overview Unlocking business growth by transforming raw data into powerful, commercial insightsOur vision for our Senior Insights Analyst is to analyse and synthesise retail media campaign data and various retailer datasets (e.g. sales, shopper etc.) to generate post-campaign insights.They will generate analysis reports, dashboards, and strategic insights that demonstrate post-campaign performance and can be used for optimising media performance on future campaigns. This role will ensure that our clients' sales teams receive clear, accurate, and commercially impactful insights to drive retail media revenue growth.We are looking for unique people who believe in fostering a diverse and inclusive environment, where our people are cared for, and where they are happy and inspired to build an extraordinary place to work. We are looking for creative problem solvers who thrives when presented with a challenge and align with our values and culture. We see ourselves as a company that enables its team to thrive, with the top value behind the work we do being trust, which means flexibility and independence.Our solutions range from cloud-based solutions that are AI-Powered, machine learning predictive tech that keeps our clients ahead of customer behaviour, to centralised, data-visualised, single dashboards, that are custom-built solutions automating and centralising all elements of the management process. We also predict what our customer needs, what they buy, and how much of it they buy. Our solutions have revolutionised all forecasting abilities from pricing, inventory, customer behavior, and sales. Responsibilities Gather, consolidate, synthesize and analyse data across retail media campaigns and retailer data sources (e.g. sales, shopper etc.) Produce post campaign reporting with accurate metrics (e.g. ROAS) with clear narratives for advertisers and retailer stakeholders that drive growth Deliver ad hoc bespoke insights to support sales and commercial teams Maintain and optimise dashboards and reporting structures in collaboration with data visualisation and data engineers Support the development of advanced models for sales uplift and attribution Develop and evolve best-in-class retail media measurement methodologies aligned to global best practice Provide valuable input into retail media data product roadmap and product innovation by understanding client requirements and features to drive business value Recommend and implement improvements in reporting processes, platforms, and visualisation standards Act as the insight partner to the media sales, client service and commercial teams Engage with all stakeholders in structure (e.g. sales, systems etc.) Collaborate with stakeholders within the Smollan group to provide an integrated retail media solution Qualifications Relevant Degree (Statistics / Data Science / Analytics) 10 years' experience in insight generation using quantitative and qualitative data Proven experience in retail datasets (e.g. ePOS, loyalty etc.) Quantitative metric calculation and insights report generation Highly recommended : Retail media campaign measurement, optimisation and insight generation Strong understanding of the retail landscape, ideally combined with an understanding of retail media networks Ability to extract actionable insights from retail datasets Experience in data visualization using BI Tools (e.g PowerBI, Pyramid) and word processing tools (e.g. Powerpoint, Google Slides) Database querying skills (e.g. SQL) Proficiency in using third party analytics languages / tools (e.g. Python / R) Strong communication skills to translate complex data into client-ready insights Business acumen and ability to link media performance with commercial outcomes Self-starter with ability to work independently and cross-functionally with data and insights, and retail teams Strong collaboration ethos and problem-solving skills #J-18808-Ljbffr