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SEO & Content Optimization Specialist

4 weeks ago

WorkFromHome, South Africa Scale Army Careers Full time

Our client is a fast‑growing wellness company with multiple e‑commerce brands in the natural supplements space. Their products are sold direct‑to‑consumer through Shopify and Amazon, with a focus on sleep, recovery, and overall wellness. Location : Fully remote | 9 AM – 5 PM EST Role Overview The SEO & Content Optimization Specialist will lead the organic growth strategy across all brand websites. This role focuses on optimizing Shopify content, improving site performance, and scaling traffic through data‑driven, SEO‑backed initiatives. The ideal candidate has deep experience in technical and on‑page SEO, understands how to structure and scale content, and thrives in a fast‑moving e‑commerce environment. Key Responsibilities SEO Strategy & Optimization Develop and execute SEO strategies to drive organic visibility and traffic growth across multiple brands. Conduct site audits and implement technical, structural, and on‑page optimizations. Optimize Shopify product, collection, and landing pages for search performance and conversion. Content Development & Collaboration Build and manage scalable content campaigns using AI tools and SEO frameworks. Collaborate with marketing, design, and development teams to align SEO with broader growth goals. Analytics & Continuous Improvement Track and report on performance metrics using Semrush, GA4, and Google Search Console. Stay current on SEO best practices and evolving search trends. Qualifications Experience 3+ years of SEO experience, ideally within e‑commerce or consumer brands. Strong technical and on‑page SEO knowledge. Experience with Shopify SEO. Technical backend experience is a plus. Skills Proficiency with Semrush, GA4, and Search Console (Ahrefs a plus). Strong analytical and communication skills. Strategic and data‑driven approach with high attention to detail. Self‑starter mindset with strong ownership and follow‑through. Collaborative, organized, and adaptable in a growing environment. Opportunity Join an innovative portfolio of wellness brands where your expertise directly impacts growth. The SEO Specialist will own the organic search strategy and help shape the digital presence of multiple fast‑scaling e‑commerce brands. Application Process To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your skill sets #J-18808-Ljbffr