Marketing Manager Automotive Industry

6 days ago


Johannesburg, Gauteng, South Africa Hedz recruitment solutions Full time

Marketing Manager Automotive Industry (Africa Expansion)

Location: Johannesburg (Fourways, Roodepoort)

Salary: R45 000- R60 000 + Benefits

Are you a strategic and results-driven Marketing Manager with experience in the automotive retail or commercial vehicle industry ? Our client is seeking a dynamic marketing professional to lead brand growth and sales expansion across Africa .

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to increase brand awareness and drive sales across African markets .
  • Graphic Design Create visual materials for marketing campaigns, including digital ads, brochures, and social media content.

  • Implement and manage various marketing approaches , including:
  • Retail Marketing Promotions, point-of-sale materials, showroom activations to boost dealership sales.
  • B2B & Fleet Marketing Targeting fleet buyers and businesses with tailored campaigns.
  • Digital Marketing Websites, email campaigns, SEO, paid media strategies beyond social media.
  • Event & Sponsorship Marketing Planning trade shows, exhibitions, and sponsorships to enhance brand visibility.
  • Content & Brand Storytelling Creating engaging campaigns to build customer loyalty and trust.
  • Strategic Partnerships & Trade Marketing Collaborating with industry partners and suppliers to strengthen brand positioning.
  • Identify new market opportunities and implement campaigns tailored to diverse African audiences .
  • Collaborate closely with sales teams to drive lead generation and increase sales conversions .
  • Manage brand positioning, promotional activities, and campaign rollouts across multiple African regions.
  • Conduct market research to understand consumer behavior, industry trends, and competitive positioning.
  • Establish and maintain strong relationships with industry stakeholders and trade partners .
  • Oversee marketing budgets , ensuring ROI-driven execution across multiple platforms and strategies.

Requirements:

  • Marketing Degree (Essential)
  • Expertise in graphic design and content creation.

  • 5+ years of experience in a marketing role within automotive retail or commercial vehicles.
  • Marketing across the African continent (Advantageous)
  • Expertise in commercial vehicle marketing or the automotive industry
  • Expertise in both traditional and digital marketing strategies beyond just social media.
  • Strong understanding of B2B and B2C marketing within the automotive sector.
  • Ability to analyze data, optimize campaigns, and drive measurable results.
  • Excellent communication, negotiation, and project management skills.

Why Join?

Lead the African market expansion for a reputable organisation.

Work in a fast-growing, dynamic environment.

Drive impactful marketing campaigns shaping the future of automotive sales in Africa .

Apply Now If you have the expertise and passion for marketing in the automotive industry , we want to hear from you

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