Adobe Analytics Specialist

3 weeks ago


Randburg, Gauteng, South Africa LINKFIELDS INNOVATIONS (PTY) LTD Full time

We are looking for an experienced Adobe Analytics Specialist / Sr Developer to join our team. The ideal candidate will be responsible for implementing, managing, and optimizing Adobe Analytics to deliver actionable insights and drive business decisions.
Responsibilities and Duties

• Design, implement, and manage Adobe Analytics tracking across digital platforms.

• Develop custom reports, dashboards, and insights to support business goals.

• Collaborate with cross-functional teams to define KPIs and implement tracking solutions.

• Analyse user behaviour and website performance to identify trends and areas for improvement.

• Integrate Adobe Analytics with other tools like Adobe Experience Cloud, DTM, or Launch.

• Provide recommendations to improve customer journeys and optimize digital marketing efforts.

• Troubleshoot and resolve analytics implementation issues.

• Implement E2E digital marketing attribution and funnel tracking.
Desired Experience & Qualification

• Strong experience with Adobe Analytics (Omniture) implementation and reporting.

• Proficiency in JavaScript, HTML, and tag management systems (e.g., Adobe Launch, DTM).

• Knowledge of web analytics concepts, data layers, and event tracking.

• Strong understanding of segmentation, attribution modeling, and reporting tools.

• Experience in integrating Adobe Analytics with marketing platforms (e.g., Adobe Target, AEM).

• Excellent analytical, problem-solving, and communication skills
Preferred Skills:

• Familiarity with other analytics tools like Google Analytics.

• Experience with Agile methodologies and project management tools.

• Knowledge of data visualization tools like Power BI or Tableau.



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