Head Of Marketing

5 days ago

Durban, South Africa Ananzi Full time

About the Company We are a fast‑paced organisation with a collaborative and flat structure. Our environment requires strong hands‑on leadership, agility, and the ability to work cross‑functionally. Marketing plays a central role in driving brand growth, customer engagement and overall business performance across both traditional and digital channels. Responsibilities Lead the development and execution of integrated traditional and digital marketing strategies to grow brand strength, market presence, and customer engagement. Work closely with leadership to align marketing plans with broader business objectives. Conduct market, competitor, and consumer insight analysis to inform strategic decision‑making. Ensure brand consistency and effective message delivery across all channels and touchpoints. Oversee marketing budgets, resource allocation, and forecasting to ensure efficient spend and measurable ROI. Continuously evaluate campaign performance and refine strategies to improve outcomes. Manage all aspects of brand positioning, advertising, public relations, sponsorships, events, and community engagement. Guide creative development and ensure messaging is aligned, compelling, and effective across formats. Strengthen customer experience by ensuring marketing activities reflect and support product and service quality. Build, mentor, and lead a diverse, high‑performing marketing team. Set clear performance expectations, provide feedback, and drive skills development. Foster collaboration with internal teams, external partners, and stakeholders. Identify new audience segments and opportunities for revenue growth. Analyse competitor landscape and implement strategies to differentiate positioning. Stay current with emerging marketing technologies, platforms, and best practices. Use marketing metrics, automation, and analytics tools to track performance, customer insights, and trends. Provide regular reporting and translate insights into actionable recommendations. Qualifications Relevant degree or diploma in marketing, brand, digital marketing, communications or similar. Proven senior leadership experience managing both traditional and digital marketing functions. Demonstrated experience developing and executing integrated marketing strategies. Strong capability in analysing data and using insights to drive decision‑making. Excellent communication, organisation, and project management skills. Strong business and commercial acumen with the ability to link marketing outcomes to business results. Experience managing and developing teams. A valid driver's licence and own reliable transport. This role is based full‑time in the office in Umhlanga, Durban. #J-18808-Ljbffr

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