Media Strategist

About the Role

Our client, a prestigious firm in the Media & PR industry, is seeking a highly analytical and creative Media Strategist to join their team in Kimberley . This role is central to developing and executing impactful media campaigns designed to achieve specific client objectives and maximize brand exposure. You will be responsible for in-depth market research, identifying target audiences, selecting optimal media channels, and optimizing campaign performance based on data-driven insights. The ideal candidate will possess a strong understanding of the media landscape across traditional and digital platforms, excellent analytical skills, and a passion for creating innovative communication strategies. This is an exciting opportunity to shape the media presence of diverse clients in the Northern Cape region and contribute to their overall success.

Key Responsibilities

• Develop comprehensive media strategies aligned with client goals, target audiences, and budget constraints.
• Conduct thorough market research and competitive analysis to identify key media opportunities and challenges.
• Plan and allocate media budgets across various channels, including digital, print, broadcast, and social media.
• Identify and evaluate potential media partners, negotiating favorable rates and placements.
• Oversee the execution of media plans, ensuring timely and effective implementation.
• Monitor campaign performance using analytics tools, analyzing key metrics, and identifying areas for optimization.
• Provide regular reports to clients and internal teams on campaign performance, insights, and recommendations.
• Collaborate closely with creative, PR, and account management teams to ensure integrated campaign messaging.
• Stay abreast of the latest media trends, emerging technologies, and best practices in media planning and buying.
• Advise clients on strategic media choices and opportunities to enhance their brand visibility.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in media planning and strategy, preferably within an agency environment.
• Proven track record of developing and executing successful media campaigns for diverse clients.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Expertise in media planning software and tools (e.g., Comscore, Nielsen, Google Analytics, ad platforms).
• Excellent negotiation and vendor management skills.
• Strong understanding of both traditional and digital media channels and their respective strengths.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
• Detail-oriented with a commitment to accuracy and quality.

Benefits

Our client offers a competitive salary, complemented by a robust benefits package that includes medical aid, a provident fund, performance bonuses, and ample paid time off. This role embraces a hybrid work model, offering flexibility and a balance between in-office collaboration and remote work. We provide extensive opportunities for professional growth and development, including access to industry training and conferences. You will be joining a dynamic team environment in Kimberley , contributing to impactful media strategies that drive client success. This position offers a chance to influence media planning within the Northern Cape and gain valuable experience in a thriving Media & PR sector.