Social Media
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About the Role
Our client is seeking a creative and results-driven Social Media & Content Marketing Specialist to join their team in Sandton . This role is pivotal in developing engaging content and executing social media strategies that enhance brand presence and drive customer acquisition for our e-commerce platform. You will be responsible for creating compelling narratives, managing content calendars, and fostering online communities. This hybrid position offers the advantage of in-office collaboration for strategic planning and team building, combined with the flexibility of remote work for focused content creation and execution.
Key Responsibilities
- Develop and implement comprehensive social media strategies that align with brand objectives and e-commerce growth targets.
- Create, curate, and manage high-quality content (text, images, video) for social media platforms, ensuring brand consistency and audience engagement.
- Manage the social media content calendar, scheduling posts and ensuring a consistent online presence.
- Monitor social media channels for trends, customer feedback, and competitor activity, responding promptly and engaging with the online community.
- Analyze social media performance metrics, generate reports, and provide data-driven insights to optimize content and campaign strategies.
- Collaborate with the marketing team to ensure integrated campaigns across digital channels.
Requirements
- Proven experience as a Social Media Specialist or Content Marketing role, with a strong portfolio of successful social media campaigns.
- In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and content marketing best practices.
- Excellent copywriting, editing, and visual content creation skills.
- Proficiency with social media management tools and analytics platforms.
- Strong understanding of SEO principles and how they relate to content marketing.
- Ability to work effectively in a hybrid work environment.
Benefits
- Competitive salary with performance-based incentives.
- Hybrid work model offering flexibility and work-life balance.
- Opportunities for professional development and skill enhancement in digital marketing.
- Join a dynamic and collaborative marketing team in the heart of Sandton .
- Direct impact on brand building and e-commerce sales growth.
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