Sports Content Writer

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Who We Are We're a global, multi-cultural company that's all about entertainment. Over time we have evolved into a focused, dynamic community that thrives on all things sporty, providing services to an internationally renowned sports betting brand with a huge presence in the Premier League and other top-tier leagues around the world. Our expertise lies in marketing, customer service and technology. We deliver products digitally (online and mobile) and market through-the-line (TV, print, outdoors, digital, etc.). We are looking for sports enthusiasts who are especially fanatical about soccer – if that's you, we'd love to meet. Who We're Looking For We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish, and your career can soar. About the Role The Sports Content Writer will play a critical role in shaping Betway South Africa's online presence across all social platforms. This role will be responsible for creating, publishing, managing, and optimising content that drives engagement, builds trust, and grows the Betway community. The ideal candidate is passionate about sports and culture, understands betting regulations in South Africa, and is skilled at balancing performance-driven campaigns with engaging brand storytelling. Why We Need You We need someone who is a go-getter, who can thrive in a fast-paced environment, gets things done, and builds strong relationships with stakeholders while thinking and acting strategically. What You'll Be Doing Develop and implement daily content calendars across Facebook, Instagram, Twitter / X, TikTok, YouTube, and emerging platforms. Write, edit, and publish compelling copy that aligns with Betway's brand voice and tone. Work with the creative studio to brief, review, and optimise social assets (graphics, videos, reels, etc.). Ensure content is compliant with South African advertising regulations and industry guidelines. Monitor and respond to customer queries, comments, and trends in real time with professionalism and personality. Manage live match‑day coverage and real‑time content creation during key sports events. Build and maintain relationships with fans, influencers, and sports communities to grow brand advocacy. Collaborate with the marketing and partnerships teams to amplify campaigns, sponsorships, and brand moments. Support paid media campaigns with organic amplification strategies. Manage competitions, giveaways, and gamification campaigns to drive participation and engagement. Track and report on content performance, engagement metrics, and audience insights. Recommend data‑driven improvements to increase reach, engagement, and conversions. Monitor competitor activity and industry trends to keep Betway ahead in the social space. Essential Skills You'll Bring To The Table Strong understanding of sports culture (football, rugby, cricket, lifestyle & pop culture). Excellent copywriting and storytelling ability with a creative, witty edge. Proficiency with social media management tools (e.g., Sprout Social, Hootsuite, Meta Business Suite). Knowledge of paid social fundamentals and how organic integrates with performance marketing. Strong organisational and project management skills. Analytical mindset with ability to interpret data into actionable insights. Resilient, proactive, and comfortable in fast‑paced, high‑pressure environments (e.g., live sports coverage). Qualifications & Experience Degree / Diploma in Marketing, Communications, Digital Media, or related field. 3–5 years' experience in social media management, preferably in sports, entertainment, or betting industries. Demonstrated success in growing and engaging social media audiences. Experience with influencer partnerships and online community building. Understanding of South African advertising laws, gambling regulations, and age‑gating requirements. What You'll Get Back We're dedicated to your super‑growth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Your hard work and achievements won't go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential. Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from. Contributions towards Medical aid and Vitality, Provident Fund and Group Life cover. Unum Dental, Life Assurance & Income Protection, Tusker car scheme, Cycle to Work, Retail discounts. Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 22 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It's all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. Additional Information We will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process. Shortlisted candidates may need to complete an assessment. This position requires trust and honesty as it has access to customers' financial details – therefore a credit and criminal record check will be conducted. Qualification verification will also be performed. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks in a confidential manner, solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful. Game On #J-18808-Ljbffr