Junior Digital Marketing Specialist

5 days ago

Johannesburg, South Africa Ad Talent Africa Full time

Who Are We : A leading South African self-storage provider offering secure, flexible solutions for personal, business and vehicle needs. Who Are We Looking For : A dynamic and detail-oriented Digital Marketing Specialist to execute and manage our digital marketing campaigns, social media strategy and performance reporting across multiple platforms. This role requires a strong grasp of paid media, content planning, CRM and team collaboration to ensure our marketing efforts are aligned with business objectives. What Will You Do : Key Responsibilities : Advertising and Campaign Management Develop monthly Google and Facebook Ads briefs and coordinate with the designer for creative development Collaborate with external Google Ads agency to launch campaigns and monitor Portugal performance Publish and manage Facebook and Instagram ad campaigns using Meta Business Suite (Ads Manager) Continuously monitor ad performance, optimise campaigns and report on results Content Planning and Social Media Create a monthly social media content brief aligned with marketing goals Coordinate with the designer to ensure timely delivery of visuals and content for publishing Use a social media content planner tool (Airtable) to manage the content calendar and streamline content approval and posting processes Marketing Reporting Lead bi-weekly and monthly marketing performance reporting meetings with internal stakeholders Analyse and report on key marketing KPIs and campaign effectiveness Digital Presence and Local SEO Manage and update Google Business Profiles for all locations Liaise with the external website management and SEO agency to ensure website content is optimised and rankings are maintained CRM and Email Marketing Work within HubSpot to build, manage and enhance the marketing automation and lead nurturing workflows Collaborate on list segmentation, email campaigns and lead generation strategies Build on the reporting function in HubSpot Team and Project Coordination Manage and support the in-house designer, including setting clear briefs and reviewing outputs Track and report on the designer’s monthly KPIs and deliverables What Will You Need : Completed : Business or Marketing related degree 1-2 years of experience in digital marketing or a similar role Experience with tools such as Meta Business Suite, Airtable, HubSpot and Google Analytics Excellent written and verbal communication skills Highly organised, deadline-driven and process-oriented Experience working with or managing external agencies or freelancers Familiarity with performance reporting and data analysis Fluent in Portuguese In-depth knowledge of the Portuguese culture #J-18808-Ljbffr

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