Instructional Designer

Instructional Designer - Creative Content 1 day ago Be among the first 25 applicants Instructional Designer - Creative Content: Mastering E-commerce Training at TalentPop The Role We are pioneers in engineering high-performance creative teams that deliver measurable client ROI. We are seeking a high-impact Instructional Designer - Creative Content to own the learning strategy for our global creative talent pipeline. Your mission is to apply rigorous instructional design methodologies to the dynamic, high-stakes world of paid social media content (TikTok, Instagram Reels, etc.). This role requires a unique blend of instructional design expertise, deep creative content strategy knowledge, and a commitment to measurable learning outcomes. Core Mandate: Full-Cycle Instructional Design Ownership Lead the creation of a world-class L&D ecosystem, ensuring our creative talent is proficient in generating media that drives tangible metrics like Click-Through Rate (CTR) and Conversion Rate (CVR). I. Curriculum Analysis & Design Performance Needs Assessment: Partner with Creative Operations and leadership to conduct thorough analyses, identifying specific skill and knowledge gaps related to modern e-commerce creative best practices. Design Blueprints: Own the instructional design process (ADDIE) from concept to execution. Design detailed blueprints, storyboards, and scripts for complex, project-based learning simulations. Objective-Driven Learning: Define clear, measurable, and relevant learning objectives that directly correspond to technical skill mastery and desired business outcomes. Focus Areas: Short-Form Video production, Conversion-Focused Graphic Design, and adherence to platform-specific algorithm rules and technical specifications. II. Development & Production Blended Learning Content: Develop and deploy engaging, scalable content across multiple modalities: Interactive E-Learning Modules: Utilize authoring tools (e.g., Articulate Rise/Storyline) for foundational theory and process training. Scenario-Based Training: Create realistic, challenging project briefs simulating client work. Video Tutorials & Demos: Script, record, and edit high-quality tutorials demonstrating mastery of key creative software: Canva Pro, CapCut, Adobe Express, and Meta Business Suite. Certification & Assessment: Design and manage a robust certification pathway and assessment matrix that validates practical skills and theoretical knowledge before talent is deployed to clients. III. Implementation, Evaluation & Iteration Virtual Facilitation: Lead engaging virtual workshops and hands‑on training sessions, acting as the primary Subject Matter Expert (SME) for creative quality and technical excellence. Data-Driven Evaluation: Implement a comprehensive evaluation strategy (including Kirkpatrick’s Levels) to track the effectiveness of training materials against business performance metrics. Agile Updates: Maintain a continuous process for auditing and updating the creative curriculum based on platform changes, algorithm updates, and client feedback to ensure evergreen relevance. What We Require: The Skillset for this ID Role We need a proven Instructional Designer who is also an expert in the mechanics of high-performing digital content. Expertise Area Instructional Design & Theory – 2+ Years of formal experience (Corporate L&D/Talent Development). Expert command of adult learning theory and full-cycle ID methodologies (ADDIE, SAM, etc.). Content Creation Proficiency – Exceptional, demonstrated ability to create, edit, and strategically manage high-quality short‑form video and static graphics specifically for paid social media advertising and e-commerce. Technical ID Fluency – Expertise in using industry-standard LMS and professional authoring tools (e.g., Articulate 360, Adobe Captivate, or similar). E-commerce & Metrics Alignment – A clear understanding of how instructional design decisions influence critical e-commerce metrics (CTR, CVR, ROAS). Virtual Coaching & Communication – Superior verbal, written, and virtual presentation skills, with proven ability to deliver structured, actionable critique and complex technical instructions to a remote, global audience. Our Commitment to You Top-Tier Compensation: Highly competitive salary with performance bonuses tied to the success and proficiency of your curriculum’s graduates. Full Remote Flexibility: Permanent remote position with a flexible, results-oriented schedule. Growth Investment: Generous allowance for professional development, cutting-edge software, and certifications to keep your expertise market-leading. Comprehensive Package: Health coverage/stipend and generous PTO. Technical Requirement A professional, dedicated home office setup is mandatory, including a stable, wired internet connection (20 Mbps minimum) suitable for high-quality, live video training and development sessions. Ready to Design the Training that Powers E-commerce Success? Apply to become our Instructional Designer - Creative Content today. Location: Pretoria, Gauteng, South Africa #J-18808-Ljbffr