Lifecycle Marketing Manager

Lifecycle Marketing Manager At Oceans, we help the best and brightest of Sri Lanka to take advantage of opportunities that otherwise wouldn’t be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers) doesn’t do surface work—they go deep to solve complex challenges and make a real impact. In doing so, they support bold ideas, expand their skills, broaden their expertise, and grow their careers—all without having to leave family and friends. We’re hiring a Lifecycle Marketing Manager to architect and optimize the full lifecycle experience across every stage of Oceans’ marketing and client journey—from leads to intros, intakes, clients, dormant accounts, and long‑term renewals. You’ll design workflows, build messaging, create automations, and develop the systems that turn relationships into retention, impact, and revenue. Accountability : Your success will be measured by your ability to design, deliver, and iterate lifecycle systems that deepen engagement, strengthen client relationships, and drive measurable retention outcomes. Responsibilities CRM & Automation Ownership Architect and maintain HubSpot workflows across every lifecycle stage Build the end‑to‑end journey: lead → intro → intake → closed‑won → onboarding Implement reactivation systems for dormant accounts and design churn‑prevention triggers Own segmentation, lead scoring, tagging, and behavioral automation logic Email & Messaging Create high‑performing nurture, onboarding, renewal, and win‑back emails Partner with Content (Anne) and PR/Comms (Kara) to refine tone and narrative Produce consistent, client‑facing lifecycle communication across channels Client Journey Design Map and optimize client journeys from first touch through 12+ months of retention Build quarterly ROI narratives and automated impact reports Identify friction points and develop content, tools, or messaging to resolve them Data, Analytics & Experimentation Track and report on retention, reactivation, email performance, and churn indicators Test messaging, segmentation logic, send times, and journey flows Partner with RevOps and Growth to ensure data hygiene, attribution accuracy, and CRM integrity Cross-Functional Collaboration Work with Growth to align top‑of‑funnel messaging with lifecycle communication Collaborate with Partnerships on partner onboarding flows and nurture campaigns Partner with Content and Design to produce lifecycle‑ready assets, templates, and narratives Skills & Qualifications 3–6 years in lifecycle marketing, CRM, marketing automation, or demand generation Hands‑on experience building workflows in HubSpot (or comparable tools) Strong understanding of segmentation, lead scoring, retention, and lifecycle tactics Ability to write action‑driving emails and clear, structured messaging Analytical mindset: comfortable with reporting, testing, iteration, and improvement Bonus Skills Background in B2B SaaS, marketplaces, staffing, or subscription models Experience creating client ROI or impact communications Basic familiarity with HTML email templates or formatting Role Specifications Remote role open to candidates based in South Africa. About Oceans At Oceans, we build remote teams that connect the world’s top 1 % of talent with visionary leaders. With us, you’re not just doing a job—you’re redefining your career with opportunities designed to unlock your potential. We welcome the chance to discuss the complementary parts of our business during your interview process and encourage questions about where we are and where we are going. #J-18808-Ljbffr