Chief Marketing Officer

4 weeks ago

WorkFromHome, South Africa Orbit Talent Solutions Full time

About Primal Queen Primal Queen is a rapidly growing, innovative women's wellness brand focused on hormone balance, energy-boosting supplements, and overall health. As we continue to scale, we're looking for a Chief Marketing Officer (CMO) to drive our marketing strategy, lead our creative efforts, and manage the team that's taking Primal Queen to the next level. Position Overview The Chief Marketing Officer (CMO) will be responsible for overseeing all marketing activities, ensuring seamless collaboration across internal teams and external agencies. You will be a strategic leader, reporting directly to the founders, and will be instrumental in driving growth through creative direction, paid media strategies, influencer marketing, and continuous optimization of performance channels. Key Responsibilities Lead Ad Creative Department: Oversee the creation of new ad angles, concepts, and creative assets in collaboration with creative agencies, internal video editors, and UGC creators. Optimize Paid Media: Focus on paid media strategy across Meta (Facebook & Instagram), Google, and TikTok, working closely with media buying contractors to maximize ROI. CVR Optimization: Lead conversion rate optimization efforts in collaboration with our CRO agency, web development, and landing page designers. Influencer Marketing: Oversee influencer campaigns and seeding strategies to increase brand visibility and engagement. Strategy & Execution: Develop new marketing initiatives to support aggressive growth targets, including A/B testing, media buying strategies, and identifying new audience segments. Collaboration: Work with our performance and brand teams, agencies, and contractors to ensure smooth execution of marketing strategies. Market & Competitor Analysis: Regularly monitor market trends, consumer behavior, and competitor strategies to keep Primal Queen ahead of industry benchmarks. Team Management: Oversee key team members, including media buyers, ad creative agencies, influencers, and agencies for email/SMS marketing. Manage these relationships to ensure consistent performance and growth. Qualifications Proven track record in eCommerce marketing and scaling brands. Extensive experience in ad creatives, media buying, email/SMS marketing, and influencer marketing. Strong understanding of paid media strategy, particularly with Meta, Google, and TikTok. Experience with conversion rate optimization (CRO) and data‑driven decision‑making. Demonstrated success in team leadership and managing diverse marketing functions, both in‑house and with external agencies. Ability to work collaboratively in a fast‑paced, results‑driven environment. A creative visionary with the ability to think strategically and execute operationally. Bonus Experience building in‑house marketing teams as the company continues to grow. What We Offer Competitive base salary with a potential performance bonus structure (up to $, based on net profit and acquisition efficiency). A fully remote, flexible work environment. Opportunity to drive meaningful impact in a rapidly growing company and work closely with a passionate leadership team. The chance to shape the future of a brand dedicated to wellness and empowering women. #J-18808-Ljbffr

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