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Assistant Marketing Manager

4 weeks ago

City of Johannesburg Metropolitan Municipality, South Africa Core Group Full time
Job title : Assistant Marketing ManagerJob Location : Gauteng, JohannesburgDeadline : March 11, 2025Quick Recommended Links
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Job Description:

Role Overview:

  • The Assistant Marketing Manager plays a vital role in supporting the Senior Marketing Manager with building the presence and foot print of DJI (Drone, Action Camera & Gimbal Technology), reLoved (Pre-Owned iPhones) and InRetail (Concession Retail Model) in country.
  • You will be responsible for creating, overseeing and executing marketing campaigns across multiple brands, ensuring alignment with overarching business objectives.
  • This role requires a strong understanding of brand management, digital marketing, event planning, customer relationship/value management (CRM & CVM ), and data analysis.

Key Responsibilities:

Marketing Strategy & Budgets:

  • Assist in the development and execution of quarterly and annual marketing plans and budgets aligned with business objectives.  
  • Ensure brand consistency across all marketing initiatives, adhering to DJI and Apple guidelines.  
  • Monitor and optimize marketing spend to ensure efficiency and maximize ROI.  
  • Track and analyse key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.  
  • Prepare and present weekly, monthly and quarterly Proof of Action reports on marketing activities and performance.  

Events, Training & Brand Updates:

  • Strategize, plan, and execute events for new product releases, training, customer engagement, and brand awareness.  
  • Evaluate and participate in 3 rd party events relevant to the brand.  
  • Ensure timely dissemination of brand news and information to relevant teams (marketing, sales, store, FME).  
  • Manage promotional materials and marketing stock, including pre-sell allocation and order management.  

Social Media & Education/Engagement Platforms:

  • Develop and implement social media strategies in collaboration with the Social Media Marketing Coordinator.  
  • Manage social media content and digital marketing plans to ensure alignment with overall marketing strategy.  
  • Monitor social media platforms (Facebook, Instagram, YouTube, TikTok etc) and ensure content is created and published according to schedule.  
  • Develop engagement strategies for DJI, reLoved, and InRetail platforms.  
  • Track and analyse social media metrics to measure growth, engagement in accordance with Business Unit objectives.

Customer Relationship & Value Management:

  • Develop and implement CRM and CVM strategies to nurture leads, improve customer retention, and drive customer lifetime value.  
  • Manage customer database and ensure compliance with data privacy regulations (POPIA).
  • Create and execute targeted email, SMS, and WhatsApp marketing campaigns.  
  • Track and analyse CRM and CVM campaign performance metrics (open rates, click- through rates, conversion rates, etc.).  
  • Collaborate with the wider marketing team to map the customer journey and identify key touchpoints for CRM interventions.  

Online Store:

  • Manage and maintain the online store, ensuring it is up-to-date with the latest products, services, and promotions.  
  • Continuously improve the online store's user experience (UX) and implement enhancements to drive traffic and conversions.  
  • Monitor and analyse online store performance metrics (traffic, conversion rates, customer acquisition, etc.).  
  • Manage product listings in collaboration with Sales and E-Commerce teams and ensure standardization across all platforms.  
  • Maintain and update online store policies and processes in accordance with legislation.  

Wholesale/Retail:

  • Plan and execute marketing initiatives with key retail partners.  
  • Build and maintain strong relationships with retail partners.  
  • Secure activations and demos to support new product releases.  
  • Ensure brand consistency and accurate representation in co-op marketing materials.  

Content Management:

  • Ensure all marketing content is free of defamatory, offensive, or discriminatory content.  
  • Promote diversity and inclusion in all content creation and influencer/ambassador selection.
  • Adhere to company policies on confidentiality, data protection, and copyright laws.  

Crisis Management:

  • Flag and escalate any PR or social media related concerns promptly.  
  • Work towards a timely resolution of PR challenges with minimal brand damage.  

Financial Management:

  • Manage marketing spend within the allocated budget.
  • Raise requisitions and PO’s in accordance with relevant BU needs.
  • Ensure cost-effective procurement of marketing services.  
  • Reconcile actual spend against planned budget on a monthly basis.  

Customer Service:

  • Collaborate with the Sales Team and Social Media Marketing Coordinator and ensure that customer service standards are met and responses are within SLA.  

Values:

  • Embrace and promote company values: Integrity, Customer Focus, Get things done right,
  • Passion, Teamwork, Innovation, Embrace Differences.

Qualifications and Experience:

  • Undergraduate Marketing qualification coupled with an Honours Degree.  
  • 4+ years of experience in a Marketing role within Agency, Distributor or FMCG

Key Competencies:

  • Excellent communication and writing skills.  
  • Experience working in a fast-paced, startup environment.
  • Knowledge of the consumer electronics industry and emerging technologies.
  • Strong problem-solving and relationship-building skills.  
  • Meticulous attention to detail and excellent interpersonal skills.  
  • Effective planning, negotiation, and teamwork skills.  
  • Proficient in MarTech and Office Suite software.  
  • Strong business acumen and understanding of marketing principles.  
  • The Assistant Marketing Manager is expected to be a customer champion and continuously
  • seek opportunities to improve processes and offerings.  
  • The role requires a proactive and results-oriented individual with a passion for marketing and a strong work ethic.

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