Head of E-commerce and Digital Marketing

About the Role

Our client, a leading innovator in the e-commerce sector, is seeking a visionary and strategic Head of E-commerce and Digital Marketing to lead their online business. This is a fully remote executive position, offering unparalleled flexibility and the opportunity to shape the digital future of a prominent brand from anywhere in South Africa. You will be responsible for defining and executing the overarching e-commerce strategy, driving revenue growth, and managing all aspects of digital marketing, including performance marketing, SEO, social media, content, and customer acquisition. The ideal candidate is a seasoned leader with a deep understanding of the e-commerce landscape, a proven track record of scaling online businesses, and exceptional strategic thinking capabilities. We foster a culture of innovation, autonomy, and high performance, empowering leaders to make impactful decisions. This is a unique opportunity to steer a significant business unit and contribute directly to the company's expansion and market leadership. Join our remote-first leadership team and redefine online retail excellence.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive sales, profitability, and market share growth.
• Oversee all digital marketing channels, including paid search, paid social, SEO, email marketing, affiliate marketing, and influencer marketing.
• Manage and optimize the e-commerce platform, ensuring a seamless and engaging customer experience.
• Define and execute customer acquisition and retention strategies to maximize customer lifetime value (CLV).
• Lead, mentor, and develop a high-performing e-commerce and digital marketing team.
• Analyze market trends, competitor activities, and customer insights to identify new growth opportunities.
• Manage marketing budgets, allocate resources effectively, and ensure a strong ROI across all initiatives.
• Collaborate with other departments (e.g., Product, Operations, Finance) to ensure alignment and integration of e-commerce strategies.
• Drive innovation in online channels, exploring new technologies and platforms to enhance customer engagement and sales.
• Report on key e-commerce and digital marketing KPIs to senior leadership.

Requirements

• Master's degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 8-10 years of progressive experience in e-commerce leadership and digital marketing, with a proven history of scaling online businesses.
• Demonstrated success in developing and executing successful e-commerce strategies and omnichannel marketing plans.
• Expertise across all digital marketing disciplines, including performance marketing, SEO, SEM, social media, content, and email marketing.
• Strong understanding of e-commerce platforms, technologies, and best practices.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Proven leadership experience, with the ability to build, manage, and inspire high-performing teams.
• Excellent communication, presentation, and interpersonal skills.
• Experience operating successfully in a remote or distributed work environment.
• Financial acumen and experience managing significant budgets.

Benefits

• A highly competitive executive salary package, including a base of R and potential performance-based bonuses.
• Enjoy the ultimate flexibility with a fully remote work arrangement, based anywhere in South Africa.
• Significant strategic influence and leadership responsibility within a key business unit.
• Exceptional opportunities for professional development and impact at the highest level.
• Comprehensive executive health, wellness, and retirement benefits.
• Access to equity or stock options as part of the compensation package.
• Be part of a dynamic, innovative, and remote-first company culture committed to growth.
• The opportunity to shape the future of a leading e-commerce brand.