Digital Marketing Specialist
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About the Role
Our client is seeking a highly skilled and analytical Digital Marketing Specialist with a strong focus on e-commerce to join their team based in Rustenburg . This role is critical in driving online sales and enhancing brand visibility through data-driven digital marketing strategies. You will be responsible for managing and optimizing various digital channels, including SEO, SEM, email marketing, and social media, to achieve measurable business outcomes. The ideal candidate possesses a deep understanding of the e-commerce landscape and is adept at leveraging digital tools to connect with customers and drive conversions.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
- Optimize website content and structure for search engines (SEO) to improve organic search rankings and drive qualified traffic.
- Manage paid advertising campaigns (Google Ads, social media ads), including keyword research, bid management, and performance analysis.
- Create and execute email marketing campaigns, including list segmentation, content creation, and automation.
- Analyze website traffic and campaign performance data using tools like Google Analytics, providing insights and recommendations for improvement.
- Collaborate with the e-commerce team to ensure seamless customer journeys and optimize conversion rates.
Requirements
- Proven experience as a Digital Marketing Specialist or similar role, with a strong emphasis on e-commerce.
- Proficiency in SEO/SEM tools (e.g., Google Analytics, Google Ads, SEMrush, Moz).
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and CRM systems.
- Strong analytical skills and the ability to interpret data to drive strategic decisions.
- Excellent understanding of e-commerce platforms and best practices.
- Bachelor's degree in Marketing, Business Administration, or a relevant field.
Benefits
- Competitive salary commensurate with experience.
- Remote work flexibility, allowing for a better work-life balance.
- Opportunity to work with a leading e-commerce brand in the North West region.
- Access to professional development resources and training programs.
- Collaborative and innovative work culture.
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