E-commerce Growth Marketer
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About the Role
Our client is seeking an experienced and data-driven E-commerce Growth Marketer to join their dynamic team in Benoni . This role is central to identifying and implementing strategies that drive sustainable growth in customer acquisition, retention, and lifetime value across our online platforms. You will leverage analytics, A/B testing, and a deep understanding of the customer journey to optimize marketing channels, including social media, email, and paid advertising. This is a key opportunity for a growth-focused marketer to have a direct impact on our e-commerce business trajectory, working within a culture that emphasizes experimentation, data analysis, and continuous improvement.
Key Responsibilities
- Develop and execute growth strategies across multiple marketing channels, including social media, email, SEO, and paid acquisition.
- Conduct A/B testing and conversion rate optimization (CRO) on landing pages, ads, and user flows.
- Analyze customer data to identify trends, segment audiences, and personalize marketing efforts.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) for maximum ROI.
- Develop and implement effective email marketing campaigns for customer retention and upsell opportunities.
- Collaborate with product and design teams to ensure a seamless and optimized customer experience.
Requirements
- Proven experience as a Growth Marketer or similar role, with a strong track record in e-commerce.
- Deep understanding of analytics tools (e.g., Google Analytics, Mixpanel) and A/B testing methodologies.
- Proficiency in managing paid advertising platforms (Google Ads, Meta Ads) and SEO strategies.
- Strong skills in email marketing platforms and automation.
- Excellent analytical and problem-solving abilities with a data-driven mindset.
- Experience in developing and executing strategies for customer acquisition and retention.
Benefits
- Highly competitive salary and performance-based bonuses.
- Fully remote work arrangement to maximize flexibility and work-life balance.
- Comprehensive health, dental, and vision insurance.
- Generous budget for professional development and learning opportunities.
- An innovative and fast-paced work environment with a focus on measurable growth.
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