Researcher / Analyst

2 weeks ago


Midrand, South Africa Columbus Consulting Full time
  • Identifying Market Opportunities: recognizing gaps in the operating environments where its services can be expanded and improved.
  • Evaluating Market Costing: benchmarking to align budget estimates to actual market costs
  • Understanding Client Behaviour: gaining insights into client preferences, engagement with the decision making processes
  • Evaluating Marketing Strategies: measuring the effectiveness of campaigns and strategies to optimize marketing efforts and budget allocation
  • Forecasting Market Trends: predicting future market trends to stay ahead of the curve and make proactive business decisions
  • Improving Service Delivery: using market research to inform the development of new services or the improvement of existing services to better client needs
  • Setting Realistic Targets: establishing achievable goals for growth and client services based on market research targets
  • Risk Mitigation: identifying potential risks in the operating environment and developing strategies to mitigate them
  • Supporting client Strategies: providing a solid foundation of market knowledge to support overall business strategy and long-term planning
  • Enhancing Client Experience: using feedback and insights from market research to enhance the customer experience


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