Marketing and Digital Manager

1 day ago

western cape za, Western Cape Exceed HR and Recruitment Full-time

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We are looking for a Marketing and Digital Manager to manage social media platforms, content calendars and digital marketing activities..

Duties and Responsibilities:

Develop and execute digital campaigns, email marketing and CRM initiatives.
Oversee customer segmentation, lifecycle marketing and database management.
Manage website content and ensure consistent brand communication.
Create engaging content, copywriting and digital marketing materials.
Coordinate marketing campaigns, product launches, events and activations.
Support trade marketing, promotional materials and B2B initiatives.
Manage relationships with agencies, suppliers and external marketing partners.
Collaborate with sales, hospitality and operational teams on marketing initiatives.
Monitor campaign performance, analyse customer data and optimise marketing activities.
Maintain marketing calendars, campaign trackers and digital assets.

Requirements:

Degree, diploma or certification in Marketing, Communications, Digital Marketing or a related field preferred.
5–8 years’ relevant marketing experience, including hands-on digital marketing responsibilities.
Experience managing social media, websites, content calendars and email campaigns.
Strong CRM experience, including customer segmentation and lifecycle marketing.
Excellent copywriting, content creation and storytelling skills.
Experience in premium, luxury, hospitality, wine or lifestyle brands preferred.
Proficiency in Canva, CMS platforms and digital marketing tools.
Experience with digital analytics, reporting and campaign optimisation.
Strong understanding of premium brand positioning and visual presentation.
Experience coordinating agencies, suppliers and marketing projects.
Trade marketing, events and B2B marketing experience advantageous.
Excellent organisational, communication and project management skills.
Valid driver’s licence and willingness to travel occasionally.