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Communications Specialist

1 month ago

City of Cape Town Metropolitan Municipality, South Africa Fidelity Services Group Full time
Job title : Communications SpecialistJob Location : Western Cape, Cape TownDeadline : March 08, 2025Quick Recommended Links
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Overall purpose of the job – communications:

  • Influence stakeholder behaviour in support of the brand vision and business priorities through effective and timely external communications and reputation management to build trust and credibility
  • Ensure that perception of thought leadership and good corporate citizenship is maintained through positive PR - change behaviour, attitudes and opinions
  • Craft, design and execute regional communications plans aligned to marketing for the respective regions
  • The incumbent will source and distribute good news stories, new products, suburb and/or market specific information, general communications and alerts via various mediums to customers, the media and other interested parties
  • Develop and distribute communication material via appropriate platforms – email, social, SMS, digital creation (experience with CANVA advantageous) etc.

Main duties:

  • Coordinate all above and below the line marketing and communications activities in locations of responsibility, ensure share of voice in the regions
  • In alignment with the national marketing and communications strategy, plan and implement promotional campaigns
  • Ensure regular reporting on success of regional communications activities
  • Ensure a consistent brand experience at all touchpoints
  • Manage and work closely with PR agency to increase share of voice, reporting, best practices and insights
  • Build on media relations
  • Media monitoring
  • Collaborate with the business on PR and marketing regional specific plans
  • Assisting with crisis communication planning to ensure timely and effective responses to potential issues.
  • Investigate appropriate communication platforms utilised by communities, cities or on a national basis for distribution of communications
  • Identify suburb specific communication tools and partner with community leaders to utilise tools to communicate key messages that ultimately drives customer awareness of the brand, our activities and capabilities
  • Segment customer base to appropriately define target audiences for optimal relevance of communication
  • Grow awareness, liking and consideration for the Fidelity brand in the region through consistent messaging, relevant positioning and positive communications initiatives
  • Formulate communications policies that aid in representing the organisation to customers, stakeholders
  • Manage, distribute and analyse customer satisfaction surveys
  • Take on additional communication projects as required
  • Compile relevant and accurate internal communications
  • Develop, deliver and manage regular social media and WhatsApp collateral to grow both brand awareness and brand positioning

Minimum qualification and experience:

  • B-degree in Communications – minimum criteria
  • Minimum 7 years’ as a corporate Communications Specialist
  • Agency experience advantageous

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