BI Analyst II
3 weeks ago
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- Job by industries
Job Purpose
- To analyse, interpret, collate, and present financial and non-financial information for the Group Marketing Department at Nedbank. The focus is on designing and delivering reports that drive strategy, enhance decision-making, and support the overall marketing objectives. The role involves providing valuable insights into customer behaviour, marketing technology performance, and competitive analysis to facilitate effective marketing strategies.
Job Responsibilities
Data Visualization/Insights for Group Marketing:
- Develop and design data visualizations and dashboards that provide actionable insights for the Group Marketing team, enhancing decision-making processes.
- Collaborate with marketing stakeholders to understand their analytical needs, translating them into effective visual representations that drive marketing strategies.
Business Stakeholder Management (Relationship Structure):
- Build and maintain strong relationships with business stakeholders, ensuring clear and effective communication of data insights and analytical findings.
- Facilitate regular meetings with stakeholders to gather feedback, refine requirements, and ensure alignment with business objectives.
Supporting the Function of Data Translator:
- Act as a liaison between technical teams and business units, translating complex data findings into understandable and actionable insights for non-technical stakeholders.
- Provide training and support to business users on data interpretation and usage.
Business Requirements Gathering (DataTECH Brief):
- Conduct thorough requirements gathering sessions with business users to understand their data needs and translate them into technical specifications for the DataTECH team.
- Ensure that data solutions align with business goals and provide the necessary insights for decision-making.
Creating Visual Representations:
- Design and create intuitive and interactive data visualizations that effectively communicate key findings and trends.
- Utilize best practices in data visualization to ensure clarity, accuracy, and usability.
Data Exploration:
- Perform exploratory data analysis to identify patterns, correlations, and trends within large datasets.
- Develop data models and hypotheses to support business questions and drive data-driven decision-making.
Dashboard Development:
- Develop and maintain interactive dashboards that provide real-time insights and performance metrics for various business functions.
- Ensure dashboards are user-friendly, visually appealing, and provide meaningful information to stakeholders.
Storytelling with Data:
- Craft compelling data stories that convey insights and recommendations in a clear and engaging manner.
- Present data findings to stakeholders using narrative techniques that highlight key takeaways and implications.
PowerBI / Data Toolbox Utilisation:
- Leverage PowerBI and other data tools to develop and deliver analytical solutions that meet business needs.
- Stay updated with the latest features and capabilities of PowerBI and other data tools to continuously enhance analytical solutions.
Administration of PowerBI Service for GMCA:
- Administer and manage the PowerBI service for the Group Marketing Communication and Advertising (GMCA) team, ensuring data security and accessibility.
- Monitor usage and performance of PowerBI reports and dashboards, optimizing for efficiency and effectiveness.
Data Democratization and Fluency:
- Promote data democratization by enabling self-service data access and analysis for business users.
- Measure and improve data fluency across the organization, providing training and resources to enhance data literacy.
People Specification
- Essential Qualifications - NQF Level
- Advanced Diplomas/National 1st Degrees
Preferred Qualification
- BCom in Marketing, Business Analytics, or a related field
- Preferred Certifications
- DAMA
- Business analysis
- Microsoft Certified Solutions Experts (MCSE): Business Intelligence
- Certification in a specific BI Tool (e.g. Power BI)
Minimum Experience Level
- 7 - 10 years
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