Brand Manager

2 weeks ago

Ekurhuleni, South Africa Stonebridge HR Solutions Full time
Requirements:
  • MBA qualification
  • Marketing Background
  • 3-4 years Brand Management experience ( Ethnic Hair care / Oral care / Skin care Products)
Responsibilities:
  • Target Achievement
    • Plans &ensures marketing support to ensure achievement of agreed top line and bottom line targets
    • Ensures optimal utilization and control of Adpro budget.
    • Geographical Responsibility - Southern Africa Region
  • Alignment and development of marketing mix elements
    • Ensures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover:
      • Communication Strategy (including advertising)
      • Artwork
      • Promotional Plan (Consumer Promo, Trade Promo,
      • Merchandising and other visibility initiatives)
      • Media Planning
      • Digital Marketing/Social Media planning
      • Packaging
      • Pricing Decisions
      • Product Development
  • Strategy
    • Develops long term and short term strategy
  • Agency Management
    • Ensures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)
  • Market Research
    • Ensures development of market research briefs and interpreting research findings.
  • Market Analysis
    • Sales analysis both primary and secondary, territory, ORG reports.
    • Competition / consumer tracking.
    • Media tracking
    • Profitability tracking
  • NPD Management
    • Manage NPD Projects from Conceptualization to Finished Goods launch in trade
  • Salon Activation
    • Manage team of Salon Educators
    • Manage Salon Activations/Education Program
    • Ensure Salon Coverage as per targets
  • Reporting
    • Ensure timely update of artwork on CANVAS
    • FG Code creation on MWT
    • Monthly / Quarterly /Yearly Marketing &Trade Marketing Grid
    • Slow Moving Lines strategy
Interaction:
Internal: Finance Department, Packaging Department, Sales Department, Corporate Marketing team & Operations / QC Department
External: Advertising and Media agencies

Please note only shortlisted candidates will be contacted. If you have not heard from us in 2 weeks, please consider your application unsuccessful.

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