Marketing Contractor

3 weeks ago


Johannesburg, South Africa OttoBauthentic Full time

The Marketing Contractor will lead the creation and management of an 18-month rolling innovation pipeline, driving a steady flow of new, consumer-validated product opportunities across key menu categories. This role will translate consumer insights and food trends into commercially viable concepts, aligning cross-functional teams to bring innovations from early idea to launch readiness.KEY RESPONSIBILITIES:Lead Innovation Pipeline Development through Concept Creation & Ideation:Build and manage an 18-month rolling innovation pipeline aligned with brand strategy and business priorities, ensuring a steady flow of high-potential product conceptsTranslate consumer insights and food trends into new product concepts across key menu categories, driving creative ideation and early-stage concept developmentCross-Functional Collaboration:Partner closely with NPD, Supply Chain, Finance, Consumer Insights, and Operations teams to evaluate feasibility, cost, and scalability and consumer validation of innovation ideasReporting & Pipeline Governance:Maintain documentation and communicate progress on the innovation pipeline, ensuring visibility of key milestones and decision points to leadershipCOMPETENTIES/ABILITIES:Translate consumer insights and market trends into commercially viable product concepts, often navigating ambiguous or incomplete informationBalance creativity with analytical rigor by assessing feasibility, cost, and scalability across multiple business functionsDevelop and adapt new processes or frameworks for innovation where existing approaches are limited, ensuring effective cross-functional alignment and decision-makingIdentify and prioritizes new product opportunities, recommending concepts for advancement based on consumer validation, feasibility, and strategic fitOwns day-to-day decisions on innovation pipeline management, including which ideas progress through early-stage development, ensuring a balanced and forward-looking innovation flowHave innovation:This role has direct responsibility for developing new product concepts and contributing to the end-to-end innovation process—from idea generation to consumer validation and commercialization readinessIt also plays a key role in refining and establishing new systems and frameworks for managing the innovation pipeline, ensuring a more consistent and efficient approach to bringing new products to marketEDUCATION / REQUIREMENTS:The role is a 1-year contract with possibilities of extended to permanentPostgraduate qualification with major in Marketing/Business related discipline8 + years in marketing space within retail but preferably QSR (Quick Service Restaurant) / hospitality industry 


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