Senior PR Account Manager

5 days ago

Cape Town, Western Cape, South Africa TBWA South Africa Full time
Job title : Senior PR Account ManagerJob Location : Western Cape, Cape TownDeadline : April 21, 2025Quick Recommended Links
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Key Responsibilities

  • Responsible for developing key relationships with client beyond just the management of their business
  • Drafting public relations strategy for client's
  • Manage multiple client's/ongoing projects, dependent on billings
  • To ensure a clear understanding of the client's strategic and operational requirements and communicate these deliverables to your team
  • Manage team and ensure deliverables are met according to client brief
  • Excellence in writing and editing materials including client press releases, articles, social media content plans, correspondence and reports
  • Take a leadership role in new business development and proposals
  • Management of client meetings (ongoing or project)
  • Oversee reporting to ensure the highest standard - status reports, call reports, feedback reports, campaign reports
  • To work with the AD to monitor income from all client accounts and cost: income ratio's are kept low
  • To drive recruitment and development of staff
  • To manage the performance of the AMs and other direct business reports
  • To create clear PDPs for direct reports, along with AD

Skills Profile

  • Enjoys fast-paced retail environment
  • Excellent presentation skills
  • Has proven capability to lead, inspire and manage a team
  • Excellent communication skills
  • Excellent relationship management skills
  • Ability to implement and interpret media campaign across traditional and non-traditional markets
  • Ability to manage campaigns independently, with excellent financial management

Requirements

Knowledge and Experience

  • Diploma or degree in Communications and/or Public Relations
  • At least five years public relations experience
  • Has proven experience as an AM at an agency
  • Broad based exposure to all skills including proposal planning, writing, media relations and social media
  • Proven track record in growing business
  • Direct experience in building and managing teams
  • Has proven campaign/event management / media / social media management experience
  • Excellent relationship management and financial skills
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