Senior Marketing Specialist

Found in: Talent ZA 2A C2 - 2 weeks ago

Centurion, South Africa Recru-it Full time
Requirements:
  • BA Communication or Marketing degree.
  • Degree or Honors in Communications or Marketing.
  • 5 years' experience in a similar role.
  • External and internal marketing experience (Advantageous).
  • Project management and coordination experience.
  • Experience within Financial Services or FMCG specifically (Advantageous).
  • Experience working with creative partners in the development of marketing campaigns.
  • Demonstrate an ability to lead teams in the delivery of a unified task.

Duties & Responsibilities:
  • Keep abreast of trends and best practices within the employee marketing and communication field.
  • Partner with clients and stakeholders and provide expertise on packaging for integrated campaigns.
  • Contribute to the development of integrated [external and internal] marketing strategies.
  • Draft and implement integrated external and internal marketing, engagement, and communication plans.
  • Continuously improve the effectiveness of campaigns and channels used to drive engagement.
  • Work collaboratively with Group Exco, and Business Heads to provide effective, professional, and efficient service.
  • Manage the client's expectations and ensure delivery of timeous execution and completion of campaigns and initiatives on time in full.
  • Liaise with stakeholders in order to obtain business strategy briefs and convert those into integrated [external and internal] campaigns and messaging requirements.
  • Project manage end-to-end BU campaigns on behalf of stakeholders, managing delivery across operational teams across the Group and market.
  • Draft clear and SMART briefs in response to client needs.
  • Inspire creative collaboration and interpretation of business goals and convert them into engaging, creative communication.
  • Responsible for conceptual creative development of ideas, themes, messaging, and campaigns (including writing) for the respective campaign channels.
  • Content conceptualisation across a variety of channels, particularly digital, for resonance with audiences working remotely.
  • Curate content, write, publish, and distribute various newsletters.
  • Conceptualise and develop creative concepts and engagement tactics for employee events.
  • Engage, monitor, influence and work closely with the full marketing value chain to deliver high quality marketing initiatives.
  • Collaborate with marketing colleagues for cohesive integration of campaigns that have an external component.
  • Management of all internal communication platforms.
  • Monitoring and Evaluation of campaigns to track against objectives and identify corrective measures.

Competencies:
  • Interpersonal
  • Problem solving
  • Communication
  • Planning and organising
  • Time management
  • Stakeholder management
  • Networking and relationship building
  • Microsoft Office (Word, Excel & PowerPoint)

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