Associate Category Manager
1 week ago
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The Associate Category Manager (Senior Data Analyst) is responsible for the main responsibilities as below:
- To analyze data (IRI | Cognos | Trade Intelligence) to drive insights to deliver the business and category growth objectives.
To define channel guidelines across Category Management levers with a focus on: -
- Driving incremental sales and profit for BIC and Retail partners
- Gain optimized distribution and visibility for BIC products in the retail environment.
- Provide analytical inputs on category opportunities.
- Drive alignment between the functions involved in Category Development (Marketing, Sales, RGM) and coordinate programs and actions needed to implement recommendations.
- Lead identified category management projects.
- Translate global Category Management strategies by Category into locally relevant strategies where applicable.
- Ongoing relationship building and communication with the Marketing and Sales Teams, driving alignment on opportunities and building data credibility with the teams.
FULL RESPONSIBILITIES / TASKS
- Strategically focused, decision-making support function to the Sales and Marketing Departments to maximize customer focused opportunities.
- Monitor and track internal and external performance of demand creation initiatives.
- Identify key performance gaps and opportunities for demand creation initiatives across the categories.
- Maintain, operate, and actively assess IRI, QlikView Insights, Trade Intelligence, Shoprite Webbie, GS1 and for detailed reporting to the business.
- Monthly reporting on performance of categories to the BIC business, locally and internationally.
- Producing detailed Retail Reviews which encompasses category strategies.
- Tracking performance, new product innovations, pricing and distribution of competitors and their products.
- Working with GS1 to generate barcodes for new products and to load new products onto GS1 (data net).
- Listings of all new products for Major Retailers such as Game, Shoprite, SPAR, PnP, Makro, Dis-Chem, Clicks, Boxer, etc.
- Strike Rate reports (listing shortfalls by channel and store, OOS reporting)
- Ensure that the planograms are built on accepted industry guidelines.
- Assist Sales where necessary, to improve the merchandising standards within various channels according to company guidelines.
- Attend meetings with Key Account Managers to assist with delivering the Category plans.
- Competitor analysis and understanding.
Key performance indicators / KPIs
- Meeting of deadlines for all reporting.
- Results of key marketing initiatives and promotional activities to be updated and communicated monthly assisting in the achievement of the sales budget.
- Interaction and collaboration with key stakeholder in Sales and Marketing to develop and enhance strategies to deliver the operating plan.
- Distribution gains and improvement of each POP.
- Analysis of key price points by category ensuring that the pricing strategies are delivering (price volume interaction) propose course corrective action when necessary.
- Build and develop sustainable collaborative relationships with internal stakeholders and external data service providers.
Qualifications and technical skills
- ~4 years +/- of Data Analytics or Category Management Experience. Fast-moving consumer goods (FMCG) experience is a plus
- Experience analysing data from Circana/IRI, Nielsen, Spar or any related data providers
- Strong computer literacy in related softwares such as IRI, QlikView Insights Software, MS Office, etc.
- High Numeracy skills – detail analytical ability.
- A proven record in excellent internal and external customer liaison skills and outstanding supplier relations & service excellence experience.
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