Senior Data Analyst

2 days ago


Cape Town, Western Cape, South Africa Ignition Group Full time
Job title : Senior Data AnalystJob Location : Western Cape, Cape TownDeadline : April 28, 2025Quick Recommended Links
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Key roles and responsibilities :

Data Analysis and Insights Generation:

  • Analyse large volumes of clickstream, web, and CRM data using advanced SQL and web analytics tools to generate actionable insights for product, marketing, and commercial teams.
  • Conduct deep-dive analysis on user behaviour, engagement trends, and conversion metrics across digital platforms.
  • Present and analyse critical business metrics for the monthly EXCO report and engage regularly with management to drive data-informed decisions.

Data Engineering and Manipulation:

  • Perform data wrangling, cleansing, and transformation to ensure accuracy and reliability in reporting.
  • Handle unstructured data and integrate information from various sources, including GA4, SQL databases, and third-party APIs.
  • Develop advanced data models to support predictive analytics and segmentation strategies.
  • Define Schema Requirement Definitions (SDR) for GA4 custom events to ensure accurate event tracking and measurement.

Web and Digital Analytics:

  • Utilize Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio to track and analyze website and app performance.
  • Monitor and optimize web conversion funnels, user journeys, and engagement metrics across digital platforms.
  • Support tools to optimize user experience and digital product performance.
  • Ensure effective tagging and tracking strategies for new feature releases and marketing campaigns.

Data Visualization and Reporting:

  • Build and maintain business performance dashboards for automated reporting on key KPIs using Google Looker Studio and Microsoft Power BI.
  • Enhance funnel reporting for both buyer and seller journeys, enabling detailed e-commerce performance insights at the product level.
  • Develop real-time data reporting frameworks for operational and strategic decision-making.

Collaboration and Stakeholder Communication:

  • Work closely with cross-functional teams (Product, Marketing, Technology, and Commercial) to align analytics efforts with business objectives.
  • Act as the primary point of contact for data analytics initiatives, translating complex findings into actionable business recommendations.
  • Provide training and mentorship to junior analysts on best practices in data analysis, web analytics, and reporting automation.

Education :

  • Bachelor's degree in computer science, Statistics, Mathematics, Economics, or related field.

Experience :

  • 5 - 8 years of proven experience in data analytics, digital analytics, and business analytics.
  • Experience in website and mobile app analytics, including GA4 custom event tracking and reporting.
  • Experience writing Schema Requirement Definitions (SDR) for GA4 events.
  • Advantageous: Experience with Snowflake, Azure Databricks, Firebase A/B testing, Optimizely, Google Tag Manager, and Python/R.
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