Demand Generation Manager

4 weeks ago

Randburg, South Africa IOCO Full time

Join the iOCO Infrastructure Services Community: Where Work is an Adventure, Not Just a Job. We are looking for a dynamic and results-driven Demand Generation Manager to join our team. The Demand Generation Manager will play a critical role in driving growth by developing and executing strategic marketing campaigns to generate leads and nurture prospects through the sales funnel.

What you’ll do:

  • Strategy Development:
    • Formulate and execute demand generation strategies aligned with overall business objectives.
    • Collaborate with cross-functional teams to develop targeted campaigns that resonate with our target audience.
    • Alignment of different areas of the sales and business development ecosystem to identify customer leads and opportunities.
  • Campaign Management:
    • Lead end-to-end execution of demand generation campaigns, including planning, implementation, and performance analysis.
    • Utilize a multi-channel approach, incorporating our sales, business development, and marketing, channels to maximize reach.
  • Lead Generation:
    • Implement lead generation programs to acquire and nurture leads through the sales funnel.
    • Utilize data-driven insights to optimize lead quality and conversion rates.
    • Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
  • Lead Generation:
    • Implement lead generation programs to acquire and nurture leads through the sales funnel.
    • Utilize data-driven insights to optimize lead quality and conversion rates.
    • Leverage and collaborate with the sales and business development ecosystem to prove new lead opportunities for the BU sales structure.
  • Content Development:
    • Collaborate with content creators to develop compelling and relevant content for different stages of the buyer's journey. (e.g. Marketing and sales collateral and proposals).
    • Ensure consistency in messaging and branding across all demand-generation activities.
  • Analytics and Reporting:
    • Track, analyze, and report on the performance of demand generation campaigns using relevant metrics.
    • Take part and collaborate with existing report requirements and structures.
    • Provide actionable insights to refine strategies and improve campaign effectiveness.
  • Technology Utilization:
    • Leverage marketing automation tools, CRM systems, and other technologies to streamline and optimize demand generation processes.
    • Stay abreast of industry trends and emerging tools to enhance campaign performance.

Your Expertise:

  • Proven experience in demand generation and business development.
  • Proven experience in account management, business development management, and leadership.
  • Strong understanding of marketing automation tools, CRM systems, and analytics platforms.
  • Exceptional project and program management and organizational skills.
  • Excellent communication and collaboration abilities.

Qualifications Required:

  • Grade 12/Matric
  • Bachelor’s degree in Information Systems, Business, or a related field.
  • Specialist sales and project management certificates.

Other information applicable to the opportunity:

  • Permanent position
  • Location: Randburg

Why work for us?

  • At iOCO, we believe anything is possible with modern technology we are continuously pushing the boundaries of innovative solutions across multiple industries using an array of technologies. 
  • Our culture of continuous learning will ensure that you will have all the opportunities, tools, and support to hone and grow your craft. 
  • By joining IOCO you will have an open invitation, a place where you will be able to connect and learn from your peers by sharing ideas, experiences, practices, and solutions. 
  • We encourage diversity and work culture, and Setting U up for Success #SuuS

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