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Junior - mid level Copywriter

1 month ago

Johannesburg, South Africa Adzuna ZA B C2 Full time

Junior Copywriter -
We're seeking a passionate Junior Copywriter to join our marketing team. Your words will resonate with our audience, demystifying the world of finance and
technology and making it accessible for all in both B2B and B2C spaces.

Responsibilities

  • As a key member of our content creation team, you'll work with art directors, UI designers, web developers, animators, and video editors to shape the voice ofour brands across owned, rented, and borrowed media channels.
  • Craft compelling and engaging copy for website content such as SEOoptimised blog articles and homepage messaging, social media posts, webinars, email campaigns, UX copy for our tech platforms and general marketing collateral.
  • Develop unignorable content for organic growth of our followers.
  • Conceptualise integrated paid media campaigns with a focus on digital channels such as social media and display.
  • Work with content creators, influencers and PR partners to build earned awareness.
  • Develop CRM communication campaigns to retain customers and build loyalty.
  • Champion the customer experience by delighting clients at every point of the customer journey.
  • Interviewing internal teams (e.g. salespeople and product developers) for learning about the features of the company’s products.
  • Conversion rate optimisation of campaigns and landing page messaging.

Requirements

  • A bachelor’s degree in marketing, journalism, or advertising school qualification.
  • Portfolio of published or spec work that demonstrates writing ability and
  • conceptual thinking.
  • A passion for content creation and a keen interest in the FinTech industry.

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