Digital Campaign Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Unique Personnel Full time

Job Number

  • 71090

Job Type

  • Permanent

Job Title

  • Digital Campaign Manager

Computer Skills

  • Facebook Ads,Google,Google Adsense,Google AdWords,Google Analytics,MS Excel,Search Engine Optimisation,Social Media

Industry

  • Digital

City

  • Johannesburg

Province

  • Gauteng
  • CAMPAING MANAGER A campaign manager is responsible for developing and executing marketing campaigns to promote a product, service, or brand. Their main goal is to drive traffic, generate leads, and increase sales or conversions through various marketing channels, including digital and traditional channels.
  • KEY RESPONSIBILITIES
  • Developing and implementing marketing strategies and plans that align with business objectives: The Campaign Manager is responsible for developing and implementing marketing strategies and plans that align with the business objectives of the organisation. This involves analysing the market, identifying the target audience, understanding the competition, and identifying the best channels for promoting the product or service. The Campaign Manager must also create a timeline for the campaign and determine the budget required to achieve the desired results.
  • Managing campaign budgets and financials, including advertising spend, ROI tracking, and budget forecasting: The Campaign Manager must manage campaign budgets and financials, including advertising spend, ROI tracking, and budget forecasting. This involves monitoring the expenses related to the campaign and ensuring that they stay within the allocated budget. The Campaign Manager must also track the ROI of the campaign and adjust as needed to ensure that the campaign is delivering the desired results.
  • Conducting market research and analysing data to inform campaign strategy and messaging: The Campaign Manager must conduct market research to identify the target audience, understand their needs and preferences, and determine the best messaging and strategy to reach them. This may involve analysing customer data, conducting surveys, and studying the competition. The Campaign Manager must also analyse data from various sources, such as website analytics, social media metrics, and ad performance metrics to inform campaign strategy and messaging.
  • Developing and managing advertising campaigns across various channels, including digital and traditional channels: The Campaign Manager must develop and manage advertising campaigns across various channels, including digital and traditional channels. This involves creating and designing ads, writing ad copy, selecting keywords, and bidding for ad placements. The Campaign Manager must also monitor and adjust campaigns to ensure that they are optimised for maximum results.
  • Managing relationships with thirdparty vendors, such as ad networks and affiliates: The Campaign Manager must manage relationships with thirdparty vendors, such as ad networks and affiliates. This involves negotiating contracts, tracking performance, and ensuring that the vendors are delivering on their commitments. The Campaign Manager must also work with these vendors to optimize campaigns for maximum results.
  • Analysing campaign performance data to measure effectiveness and optimize campaigns for maximum results: The Campaign Manager must analyse campaign performance data to measure the effectiveness of the campaigns and identify areas for optimization. This involves tracking campaign metrics, such as clickthrough rates, conversion rates, and engagement rates, and making datadriven decisions to optimize campaigns for maximum results.
  • Staying up to date on the latest marketing trends and best practices to ensure campaigns are innovative and competitive: The Campaign Manager must stay up to date on the latest marketing trends and best practices to ensure that campaigns are innovative and competitive. This involves researching industry blogs, and networking with other digital marketers to stay informed on the latest developments. The Campaign Manager must also share their knowledge with the team and incorporate new ideas into their campaigns.
  • Generating and interpreting reports: The Campaign Manager must generate and interpret reports on campaign performance to evaluate the effectiveness of the campaigns. This may involve analysing data from various sources such as website analytics, social media metrics, and ad performance metrics.
  • Developing and presenting reports: The Campaign Manager must develop and present reports on campaign performance to stakeholders, such as senior management, clients, or team members. The reports should be clear, concise, and provide insights that can inform decisionmaking.
  • Identifying trends and opportunities: The Campaign Manager must identify trends and opportunities by analysing campaign performance data. This involves identifying patterns and making datadriven decisions on how to optimize campaigns for maximum effectiveness.
  • Providing recommendations: The Campaign Manager mus

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