International Marketing Specialist

2 weeks ago


Cape Town, Western Cape, South Africa Persona Staff Full time
Requirements:
  • Bachelor's degree in marketing, international business, or a related field.
  • 10+ years of experience in international marketing (agricultural or manufacturing industry beneficial).
  • Proven track record of successfully launching new products in global markets.
  • Exceptional written and verbal communication skills, including the ability to present complex information in a clear and compelling manner.
  • Proficiency in digital marketing tools and analytics to measure and optimize campaign performance.
  • Strong cross-cultural awareness and the ability to adapt marketing strategies to local market needs.
  • Fluency in English and at least one other language relevant to target markets.
  • Willingness to travel internationally to support marketing initiatives.
  • Understanding of the agricultural and steel processing industry landscape.
Responsibilities:
  • Conduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product lines.
  • Develop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activities.
  • Create localized and culturally relevant marketing content (e.g., website, product collateral, social media) for diverse global audiences.
  • Manage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international markets.
  • Coordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activities.
  • Analyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategies.
  • Serve as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customers.
  • Attend and represent the company at relevant industry events, trade shows, and conferences in target markets.
  • Collaborate cross-functionally with product development, operations, and customer service teams to ensure seamless new product launches.


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