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Group Head: Marketing
2 weeks ago
- Collaborate with business managers to ensure brand and messaging alignment across the global businesses
- Oversee the design and execution of integrated marketing campaigns that leverage all aspects of communications, including digital marketing and special projects
- Responsible for measuring campaign performance and adjusting strategies to maximize ROI
- Oversee the development and maintenance of the company's brand identity, ensuring consistency across all marketing materials and communications
- Manage brand voice and maintain brand integrity across all platforms
- Develop and execute public relations strategies & messaging that align with the business strategy and enhances brand reputation and stakeholder trust
- Maintain media relations, oversee crisis communication plan to manage company reputation and ensuring rapid and effective responses to public relations challenges
- Prepare and manage the marketing budget, ensuring efficient allocation of resources to maximize return on investment
- Regularly review financial reports and marketing expenses, identify areas where costs can be reduced without compromising strategic objectives, and adjust plans as necessary to stay on budget
- Lead a diverse team of marketing and communications professionals, setting clear objectives and KPIs
- Foster a culture of accountability and continuous improvement, ensuring team members are aligned with company goals and performing at their best
Qualifications & Experience:
- A Bachelor's Degree in Marketing and Communications
- Relevant Post Graduate qualification
- 710 years of experience in marketing communications, preferably in a leadership or managerial role
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