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OTC Brand Manager

4 months ago

Johannesburg, Gauteng, South Africa Qetello Holdings Full time

Duties and Responsibilities:

  • Champion opportunities to consistently Improve the "Brand" experience
  • Drive customer retention, and switch from competitor brands
  • Map the customer journey and identify opportunities to proactively intervene on the client's behalf
  • Guide team in effective resolution of customer and brand related issues/queries and handle any escalations
  • Develop listening points in the customer journey, define and segment the customer base.
  • Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base and identify opportunities for continuous improvement
  • Test new strategies for driving customer value
  • Develop and implement customer experience strategies,
  • Reviewing and pulling insights from analytics and data
  • Segmenting customers and audiences into meaningful groups
  • Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems.
  • Team alignment and collaboration to deliver on customer experience objectives
  • Brand blueprint/DNA ownership and maintenance
  • Effective execution of customer experience strategy: Define objectives, develop hypotheses, establish a method of execution, Implement, Monitor and iterate based on customer experience and response.
  • New representative brand onboarding

Qualifications and Experience:

  • 3 Year degree (Nonspecific; e.g. Can be Medical or Medically related or Sciences or Marketing etc)
year's experience in managing Consumer brands ( Fast Moving Consumer Goods (FMCG) and OTX Pharmaceutical experience advantageous )

  • OTX = Over the Counter ( OTC ) brands with marketing experience of these OTC brands to Health Care Professionals.

Skills and Competencies:

  • Project management
  • Agency engagement
  • Performance monitoring, outlier diagnosis and management
  • Customer engagement and feedback to market insights
  • Excellent communication skills
  • Strong problemsolving skills
  • Customer experience (CX) strategies
  • Clinical analytical skills
  • Digital and social media marketing insights required
  • Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics
  • Organised
  • Ability to build and maintain relationships with external stakeholders and internal crossfunctional team members
  • Ability to adapt in a fastpaced, changing growth environment and to work independently.
  • Support team
  • Good leadership skills
  • Collaboration Skills