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Acquisition Trafficker
4 months ago
Cape Town, Western Cape, South Africa
Profession Hub
Full time
We are searching for an experienced D
igital Acquisition Trafficker to join an international company in the
iGaming and Gambling industry to join their team.
Purpose:
***The purpose of a trafficker role is to ensure that digital ad campaigns are executed effectively and efficiently, with a focus on driving results for clients. This is a
critical role in the digital advertising industry and requires
strong analytical skills,
attention to detail, and a solid understanding of
ad platforms and digital marketing best practices.
Minimum requirements:
-
3+ years casino experience:
- Good communication and network skills
In-depth knowledge of the iGaming Industry:
- Tenacity, Drive & Urgency
- Positive and proactive problem solver
- Must be able to perform under pressure in a fastpaced environment with multiple deadlines
- Must be well organised to handle administrative duties
Flexible to work in and out of the office:
Attributes:
- Increase in conversions
- Test New Channels
- Expand on existing Channels, including optimisation and
AB Testing: - Know Your Competitor | Offering Competitive Bonuses
- Continually Measure Conversions and Optimise
Duties and Responsibilities:
Affiliate Management Support:
- Assisting Account Managers, Affiliates, and Publishers with queries, creatives, offers, trackers, and reports
- Campaign performance and delivery for Media/Affiliate Deals
- Campaign Analysis and recommendations to maximize performance
- Market research for
optimising sites including AB Testing, Competitor Analysis and Brand Optimisation: - Quality checking of brands/placements and
trackers on Affiliate and Network website: - Funnel
metrics analysis for weekly/monthly optimisation - Monitoring ROI of all deals / Renewal Recommendations
Projects:
- Monitoring and reporting on project status and performance
- Submit and Manage
Studio Briefs, including Landing pages, banners and content: - Build external and internal relationships
- Support Account Management team on all project