Social Media Manager and Marketer

2 weeks ago


Johannesburg, Gauteng, South Africa Ability Recruitment Full time

Job Information:

Industry

Real Estate/Property Management
Work Experience

4-5 years
Salary

240000
Currency

ZAR
City

Johannesburg
Province

Gauteng
Country

South Africa
Postal Code

2000

  • Develop and implement comprehensive social media strategies to promote the brand and increase engagement across various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Create and curate highquality, engaging content (including text, image, and video) that is tailored to our target audience and aligns with our brand identity.
  • Monitor social media channels for trends, feedback, and opportunities to engage with customers and respond to inquiries and comments in a timely and professional manner.
  • Collaborate with the marketing team to develop integrated campaigns that drive traffic to our shopping centre and increase sales for our retailers.
  • Utilize social media analytics tools to track and report on key metrics, evaluate campaign performance, and identify areas for improvement.
  • Stay up to date with the latest social media trends, best practices, and platform updates, and incorporate innovative strategies to optimize our digital presence.
  • Build and maintain relationships with influencers, bloggers, and other relevant stakeholders to amplify our brand message and reach new audiences.
  • Monitor competitors' social media activities and identify opportunities to differentiate the Company and gain a competitive edge.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum of two years of experience in social media management and digital marketing, preferably in the retail sector.
  • Proven track record of developing and executing successful social media campaigns that drive engagement, increase followers, and generate leads.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills, with the ability to craft compelling content that resonates with our target audience.
  • Proficiency in social media analytics tools and the ability to interpret data to inform decisionmaking.
  • Knowledge of Photoshop, Canva, or other graphic design tools is desirable.


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