Data Scientist

2 weeks ago

Johannesburg, Gauteng, South Africa AKQA Inc Full time

Data Scientist

At AKQA Performance we imaginatively apply art and science to create transformative experiences, accelerate growth and future-proof organisations. AKQA Performance designs every touchpoint along the customer journey with unmatched native ability to define, find, connect, and inspire audiences across all brand interactions.

At AKQA, our Data Scientists have an innate passion for crafting clear and compelling responses to briefs through industry insight and expertise.

At AKQA you'll work in a meritocratic culture, surrounded by some of the brightest minds in their fields. You'll have the opportunity to learn and grow within a creative and technically-advanced team and have access to ongoing personal and professional development.

ROLE REQUIREMENTS

This role is for individuals who have a passion for using data and technology to generate innovative solutions. The ideal candidate will have a mid to senior level of experience and will be required to independently research, plan, implement and optimise outputs across multiple clients.

Maintain accurate and timely output and delivery. Help to strengthen the profile of the Data & Analytics team and drive team progression. Assess client commercial realities to deliver the most relevant and effective data solutions. Ability to analyse data, create reports, provide insights and recommendations. Proactively seek out testing and tactical opportunities to recommend to clients. Deliver remarkable client service to become a go-to data scientist in analytics and an agency partner. Contribute to product innovation in the data science space. Deliver strategic opportunities to all teams and clients based on analysis coupled with keen marketing intelligence. Work with internal and client teams to deliver performance improving insights.

QUALITIES AND CHARACTERISTICS

Individuals applying for this role must be able to provide clear examples of reports, structures and performance.

Strong attention to detail Demonstrable experience in a hands-on role in Data with expertise in consumer data analysis, web analytics, digital marketing performance metrics, and marketing intelligence Demonstrable experience in tagging design, setting up analytics or data pipelines, and analysing performance Proof of analytics certifications/training are advantageous Collaborate with Data Engineers to build tools, dashboards and automate processes or tasks Work with key stakeholders to align business goals with marketing objectives, focussing on a strategic approach to data Analyse toolsets and provide recommendations Assist with new business pitches and business development initiatives within the scope of data Advanced MS Office Suite skills (especially Excel) and Google product suite Demonstrable experience with Google Data Studio or Tableau Experience with SQL, JavaScript, and Python advantageous Strong aptitude for mathematics Individuals who are accepted for the role will be performing tasks related to the following. Analysis - Data Analysis, Business Analysis, Causal Impact, etc. CX - Customer Profiling, Customer Segmentation, Churn Prediction etc. Business - Opportunity Mapping, Opportunity Validation, etc. Strategy - Analysis, Forecasting, Data Modelling, etc. Tech - Usability Testing, POC Application Builds, Enhance Data Collection, etc. Performance - A/B Testing, Conversion Rate Optimization, Incrementality Tests etc.

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