Restaurant Franchise Digital Marketing Manager

2 weeks ago

Johannesburg, Gauteng, South Africa Time Personnel Full time

REQUIREMENTS

  • Matric, Business/Marketing qualification & 5 years of experience in digital marketing strategy and team management
  • Experience identifying & creating strategies and campaign methodology for target audience
  • Proficient in Word, PowerPoint, Outlook, Teams, and Excel. Adobe Creative suite
  • Photoshop, inDesign, Premier Pro
  • Working knowledge of social media platforms including Facebook, Twitter, YouTube, Pinterest, Instagram; SEO and paid media strategies; websites and apps.
  • Experience in Marketing Automation software and methodology
  • HTML, CSS, mailers and CMS platforms (Wordpress or Umbraco) advantageous
  • Qualification / experience in managing analytics, adwords, SEO and digital media buying advantageous
  • Restaurant experience/knowledge of Franchise Operations advantageous.
  • Good understanding of consumer behaviour in digital environments
  • Experiencing in managing budgets and supplier agreements
  • Goaloriented, organized team player
  • Creative problem solver who thrives when presented with a challenge
  • Selfreliant and able to work on tasks independently
  • Good interpersonal skills, analytical and timemanagement skills
  • Exceptional project management and communications skills are essential.
  • Proven experience of managing B2B and B2C campaigns, & understanding current marketing trends
  • Ability to develop and manage multiple strategies running a the same time

DUTIES

  • Manage, supervise, advise and analyse brand digital marketing plans focusing on product quality, positive brand perceptions and revenue growth
  • Consulting with stakeholders and brand managers
  • Manage/supervise all external digital agencies, such as creative; digital media; sentiment; reviews, listings, SEO etc.
  • Align with internal business departments and ensure digital marketing expectations from a business and client (franchisee) point of view
  • Guide business Contact Centre in digital response management social media etc
  • Analyse, and identify digital marketing trends
  • Create / implement Digital Strategy, prepare and present comprehensive and detailed reports and presentations for Head of CRM
  • Overall management and monitoring of digital marketing delivery and financial overhead in line with approved budgets
  • Costeffective digital services that facilitate sustainable brand development and market share growth enabling strategic organisational objectives and targets
  • Monitoring of digital marketing delivery and overheads within organisation approved budgets
  • Analysis of ROI on Digital marketing interventions, service provider & contract management
  • Service Provider and Contract Management
  • Manage and forecast fiscal budget, including monthly review thereof.
  • Automation, CRM, Owned Platforms and social Media
  • Guiding campaigns ensuring that personalised, authentic and relevant messages are sent to the right customers
  • Analysis and reporting of digital marketing campaigns across brands
  • Develop custom audience strategy
  • Collaborating alongside loyalty, ecommerce and design specialist services team
  • Champion Conversion Rate Optimisation of all digital marketing efforts
  • Analyse and measure digital marketing efforts to meet fiscal KPIs
  • Technical involvement and developing projects with technical solutions
  • Provide leadership, support and guidance for the digital marketing team
  • Develop processes and internal department structures to improve team communication, structure and expectations
  • Define the necessary infrastructure, capability and operational changes necessary to deliver customer experience and digital marketing solutions

Salary:
R Medical Aid & Provident Fund)

Join us on

SOCIAL MEDIA or visit our

WEBSITE for more information. See links below.

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