Digital Campaign Co-ordinator

2 weeks ago

Durban, KwaZulu-Natal, South Africa SavageOne Pty Ltd Full time

CORE OBJECTIVE OF THE ROLE

Assist the digital team in coordinating and delivering key platform and campaign performance measures efficiently and on time.

KEY RESPONSIBILITIES

Campaign Operations & Digital Execution

  • Plan campaigns across various technologies for seamless execution.
  • Create and brainstorm digital campaigns for clients with the digital team.
  • Provide support on business unit platforms and technologies related to campaign execution needs.
  • Responsible for the execution and setup of campaigns.
  • Deliver user journeys and workflows for all campaigns.
  • Collaborate with third-party suppliers for campaign deliverables.
  • Manage and oversee the workflow of campaigns from design to implementation.
  • Support platforms by testing and collaborating with third-party teams for campaign success.
  • Conduct comprehensive reporting on all campaigns.

Campaign Execution

  • Ensure streamlined, digital, and accurate briefing process for creatives.
  • Collaborate with the digital team on digital campaigns and client initiatives to ensure consistent consumer engagement, brand coherence, and positive customer experiences across all digital platforms.
  • Work with the Digital Designer and implementation coordinator to provide accurate and high-quality campaign and content assets adhering to group and digital business style.
  • Execute client campaigns that generate revenue-driven outcomes, showcasing measurable results.
  • Identify opportunities to expand digital services to enhance revenue and profitability by continually seeking enhancements.

Building Customer/Client Relationships

  • Develop and nurture relationships with internal and external stakeholders.
  • Ensure effective communication channels within the organization, collaborating with Digital Account Executives, Digital Projects, Technical, and Implementation teams for seamless campaign operations.

Project Management

  • Collaborate closely with key stakeholders in internal and client projects to meet project deliverables on time and within budget.
  • Create project plans with internal stakeholders for client projects.
  • Support the Digital Project Manager in overseeing projects from inception to completion and project closure.

REQUISITE SKILLS

Knowledge/Experience

  • Minimum of a BA/BCom degree or equivalent in a relevant field.
  • 2-3 years of hands-on experience in digital marketing and campaign management.
  • Basic technical understanding of HTML and web publishing.
  • Proficiency in Search Engine Optimization, web traffic metrics, and Google Analytics.
  • Experience with WordPress, Google Analytics, and various social media platforms.
  • Strong project management capabilities.
  • Proficiency in Power Point/KeyNote.
  • Experience with user journey mapping tools and workflow management.

Skills & Attributes

  • Analytical and effective in presenting digital performance and content.
  • Possess an accurate editorial mindset.
  • Demonstrate personal initiative and commitment to delivery.
  • Exhibit sound judgment and decision-making skills.
  • Customer-centric approach.
  • Strong commercial acumen.
  • Perform effectively and efficiently under pressure.
  • Driven by profitability.
  • Comfortable with technology and digitally astute.
  • Display strong design and English writing capabilities.

Key Competencies

  • Positive and proactive attitude.
  • Strong critical thinking and problem-solving abilities.
  • Effective communication skills.
  • Ability to handle stress effectively.
  • Proficient in negotiation and presentation.
  • Skilled in delegation and conflict management.
  • Adaptable to changing circumstances.
  • Demonstrate strong analytical skills.
  • Results-oriented and goal-focused.
  • Operate with integrity.
  • Pay attention to detail.
  • Possess excellent organizational and time-management skills.

Working Environment:

The role involves working in an open-plan office setting, interacting with colleagues within the department and clients directly.

Standard working hours are Monday to Friday from 08:00 to 17:00.

Performance Criteria:

(Platform and Process Focus)

  1. Key platforms: SmartPack, SmartPOS, uWINa, InfoBip.
  2. Process Platforms: Jira (including Support & Service Desk), Google Analytics, and PowerBI.

Stakeholders: Management, Digital Solutions team, Third-party collaborators.

  • Effective execution of campaigns from briefing to completion.
  • Enhancement of processes: Briefing, workflow management, and team communication.
  • Prompt delivery of:
  • Timed campaign projects
  • Process enhancements across all platforms.
  • Positive and motivating internal relationships and communication.

Ensure mitigating risks for all campaign initiatives.

  • Client-focused communication to all stakeholders.
  • Ensure overall campaign success.
  • Optimize revenue and profitability for all campaigns.
  • Dynamic and insightful reporting.

The salary package is on a Cost to Company basis:

  • Compulsory 15% provident fund contribution with Alexander Forbes.
  • Medical aid affiliation with Discovery medical aid available as an option.

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