Technical Marketing Analyst

2 weeks ago


Parktown North, Gauteng, South Africa Moving Heads Personnel Full time
Develop technical marketing documents in response to, and in anticipation of, competitor positioning and industry issues.

  • Provide competitor analyses and comparisons of products in the market and demonstrate understanding of buying and retention patterns/behaviour of the client base to effectively design and enhance the product with the aim to market to the right consumers effectively.
  • Provide market positioning of existing products and services to underscore the superior product features and our wellness philosophy.
  • Delivering efficient and consistent service and support to all internal and external clients, hence ensuring quality interaction and relationships with all stakeholders.
  • Sign off on all Health technical information communicated in various forms.
  • Provide technical support to the sales channels.
  • Develop tools and calculators for use by intermediaries and clients according to business needs.
  • Market to intermediaries through the positioning of benefits via various marketing mediums and channels.
  • Supports sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets, and compiling account and competitor analyses.
  • Training on products and presenting from time to time to intermediaries and clients in regional areas.
  • Drive own performance and development keeping up to speed with the latest knowledge and trends.
  • Assisting with the production of marketing materials and literature.
  • Coordinating the production of a wide range of marketing communications.
  • Providing support for marketing events and exhibitions as required.
  • Assist with the collation of the information required for promotional literature.
  • Assist with drafting articles and promotional material for the company.
  • Position insights through presentations and media that translate to solutions and effective strategies.
  • Produce market insights for both new benefits as well as enhancements to existing benefits.
  • Reviewing written copy for websites, online libraries, and social media sites.
  • Lead research projects and identify new product enhancements in our existing market.
  • Keep abreast of any legal or regulatory developments that may affect our business.
  • Coordinating the production of a wide range of marketing communications.
  • Providing support for marketing events and exhibitions as required.
  • Assist with the collation of the information required for promotional literature.
  • Assist with drafting articles and promotional material for the company.
  • Position insights through presentations and media that translate to solutions and effective strategies.
  • Produce market insights for both new benefits as well as enhancements to existing benefits.
  • Reviewing written copy for the websites, online libraries and social media sites.
  • Lead research projects and identify new product enhancements in our existing market.
  • Keep abreast of any legal or regulatory developments that may affect our business.
  • Degree in Actuarial Science (preferred) or Degree in Marketing
  • Good progress in actuarial exams (Completed A level exams and A311 / attempting A311 or higher (preferred)
  • Min 25 years of relevant experience in the Healthcare industry
  • Min 23 Technical Marketing in the Healthcare Industry
  • Min 23 years of Sales and Marketing experience
  • Exposure to product development, Healthcare pricing experience and/or benefit design.
  • Certified financial Planner (preferred)

Job Types:
Full-time, Permanent

Ability to commute/relocate:

  • Johannesburg, Gauteng: Reliably commute or willing to relocate with an employerprovided relocation package (required)

Education:

  • Bachelors (preferred)

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