Freelance strategic planner – R1044 ph before tax – Hybrid Sandton
2 weeks ago
Job Title:
Freelance Strategic Planner
Location:
Hybrid (Sandton, South Africa)
Type:
Freelance/Contract-based
Reports to:
Head of Strategy/Account Director
Job Summary:
We are looking for an experienced Freelance Strategic Planner to join our vibrant advertising agency on a hybrid basis in Sandton.
The ideal candidate should have a solid grasp of market trends, consumer behavior, and strategic planning to create impactful advertising campaigns that resonate with our clients' business objectives.
Key Responsibilities:- Market Research and Analysis
- Conduct in-depth research on market trends, consumer insights, and competitive landscapes.
- Analyze data to recognize opportunities and threats for clients' brands.
- Create actionable insights and strategic recommendations based on research findings.
- Strategy Development
- Collaborate with account managers, creatives, and clients to establish campaign objectives and strategies.
- Develop comprehensive strategic plans encompassing target audience segmentation, brand positioning, and communication strategies.
- Ensure strategies align with clients' business goals and marketing objectives.
- Campaign Planning and Execution
- Formulate and present strategic briefs that steer the creative development process.
- Work closely with creative teams to ensure the strategic vision is reflected in all campaign elements.
- Monitor campaign performance and offer strategic insights for optimization.
- Client Relationship Management
- Serve as a strategic partner for clients, offering expert advice and insights.
- Establish and nurture strong relationships with key client stakeholders.
- Engage in client meetings and presentations to communicate strategic recommendations and campaign progress.
- Thought Leadership and Innovation
- Stay updated on industry trends, emerging technologies, and best practices.
- Identify new opportunities for clients to connect with their audiences and distinguish their brands.
- Contribute to the agency's thought leadership by sharing insights and trends with the wider team.
Qualifications:
Education and Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in strategic planning, preferably within an advertising agency.
- Demonstrated track record of developing successful marketing strategies and campaigns.
- Strong analytical and research abilities.
- Excellent communication and presentation skills.
- Capacity for creative and strategic thinking.
- Thorough understanding of digital and traditional marketing channels.
- Proficiency with data analysis tools and software.
- Experience collaborating with prestigious clients across diverse industries.
- Impressive portfolio showcasing strategic planning projects and successful campaigns.
- Capability to work autonomously and as part of a team in a dynamic setting.
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