Freelance strategic planner – R1044 ph before tax – Hybrid Sandton

2 weeks ago


Johannesburg, Gauteng, South Africa NS Full time
Job Description

Job Title:
Freelance Strategic Planner

Location:
Hybrid (Sandton, South Africa)

Type:
Freelance/Contract-based

Reports to:
Head of Strategy/Account Director

Job Summary:


We are looking for an experienced Freelance Strategic Planner to join our vibrant advertising agency on a hybrid basis in Sandton.

The ideal candidate should have a solid grasp of market trends, consumer behavior, and strategic planning to create impactful advertising campaigns that resonate with our clients' business objectives.

Key Responsibilities:
  • Market Research and Analysis
    • Conduct in-depth research on market trends, consumer insights, and competitive landscapes.
    • Analyze data to recognize opportunities and threats for clients' brands.
    • Create actionable insights and strategic recommendations based on research findings.
  • Strategy Development
    • Collaborate with account managers, creatives, and clients to establish campaign objectives and strategies.
    • Develop comprehensive strategic plans encompassing target audience segmentation, brand positioning, and communication strategies.
    • Ensure strategies align with clients' business goals and marketing objectives.
  • Campaign Planning and Execution
    • Formulate and present strategic briefs that steer the creative development process.
    • Work closely with creative teams to ensure the strategic vision is reflected in all campaign elements.
    • Monitor campaign performance and offer strategic insights for optimization.
  • Client Relationship Management
    • Serve as a strategic partner for clients, offering expert advice and insights.
    • Establish and nurture strong relationships with key client stakeholders.
    • Engage in client meetings and presentations to communicate strategic recommendations and campaign progress.
  • Thought Leadership and Innovation
    • Stay updated on industry trends, emerging technologies, and best practices.
    • Identify new opportunities for clients to connect with their audiences and distinguish their brands.
    • Contribute to the agency's thought leadership by sharing insights and trends with the wider team.
Requirements
Qualifications:


Education and Experience
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in strategic planning, preferably within an advertising agency.
  • Demonstrated track record of developing successful marketing strategies and campaigns.
Skills and Competencies
  • Strong analytical and research abilities.
  • Excellent communication and presentation skills.
  • Capacity for creative and strategic thinking.
  • Thorough understanding of digital and traditional marketing channels.
  • Proficiency with data analysis tools and software.
Preferred Attributes
  • Experience collaborating with prestigious clients across diverse industries.
  • Impressive portfolio showcasing strategic planning projects and successful campaigns.
  • Capability to work autonomously and as part of a team in a dynamic setting.
When you express interest in this opportunity, our Terms and Conditions are applicable.

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